About Endeavor Creative

Hello new friend, I’m Taughnee!

I know how hard it is to find trustworthy guidance about your brand and your website. As you’ll soon find out, I don’t pull punches and I don’t peddle promises.

“Everyone thinks my logo/website/graphics look cool” is not a measurement of whether or not design is working for  your business. Good design is a given: you know you need it… it’s how you’ll stand out from your competition and be remembered by those who matter.

But what I want to know is, “Is it working to improve your business?” Are clients signing up? Are customers buying? Is design elevating your brand? Is it enhancing your credibility? 

I’ve helped dozens of clients gain clarity about their brands and build websites that not only look fabulous, but give them results

I do that by following a process. It includes: 

— Setting the right kinds of goals
— Getting crystal clear about your target customer
— Creating a brand identity system that resonates with your ideal customer and makes marketing your business easier 
— Building a website that’s focused on the right message and guiding your customers to act 
— How you’ll empower your website post-launch and make informed decisions based on data for continuous improvement — rather than “setting and forgetting” it until it’s time to redesign 

Professional & Educational Chops

I have over 15 years of experience as a business owner providing website, graphic design and consulting services to amazing clients from all over the world. 

I studied communications at Purdue University where I graduated with distinction and Phi Beta Kappa.

And I continue my education constantly so I’m able to connect the “digital dots” for my clients. I’m currently pursuing a professional certification in conversion optimization from ConversionXL, and have certifications in social media, search, content marketing and traffic acquisition.

My Superpowers

I check my ego at the door, it gets in the way of results. And you must too. We have to get real with one another and give and accept constructive feedback.

I empower. I’m in my zone of genius every time I have an opportunity to guide and educate. I’ll train you how to do things for yourself (if you’re so inclined) if you’d rather not rely on me to do them for you.


I speak my mind. If I ever feel you’re heading down the wrong path, I’ll tell you and offer my rationale. If you aren’t interested in my input, I’m not the designer for you.  (See: Superpower #1.) 

I’m patient and supportive. If you don’t understand something, I’ll walk you through it. That’s what I’m here for. 

I have had my own business for 16 years and have never been so satisfied with graphic design work. So professional and knowledgeable about her craft and at the same time fun, and intuitive, and focused on my satisfaction.

— Ellen Faye

Past President, National Association of Professional Organizers

Where do I even start explaining how fantastic my experience has been, working with Taughnee on my website? I can’t recommend Taughnee highly enough. Working with her has been an incredibly valuable experience, not just because of the fantastic, functional, and beautiful blog she’s created for and WITH me, but also because it’s been so darn FUN.

— Alison Arians

Owner, Rise & Shine Bakery

Taughnee delivered on all counts. I absolutely love my site and am still amazed at how she nailed it!

— Aliza Sherman

Author, Speaker, Web Pioneer

Even if I might always have had confidence in the outcome, I would never have guessed how enjoyable the process would be. I owe all of that to Taughnee.

— Owen Thomas


“Taughnee designed a vibrant, unique author’s website that I immediately loved, as did my editor, agent, friends, and family. She’s creative, responsive, incredibly patient, and attuned to an author’s concerns. My highest recommendation!”

— Robert Rotstein


I loved my experience with Taughnee! She is intuitive, responsive, kind and gave me everything I thought I needed and more. I can’t wait to work with her again!

— Cristi Adamkosky

Interior Designer

Working with Taughnee was great! She was amazingly patient. She listened as I told her about how I like to work – pen and paper, coffee shops – she listened as I told her what about my chosen genre intrigued me. She took all of this, waived her magic wand – I’m sure it’s much more complicated than that! – and showed me an absolutely beautiful design that spoke to everything that I wanted. Taughnee delivered exactly what I need.

— Kat Michels


Taughnee has done a fantastic job redesigning my site twice in recent years. She is always cheerful, deadline oriented, and patient with clients like me who don’t understand the technical details of how websites run. I really love working with Taughnee.

— Judy Gruen

Author & Consultant


I was living in Anchorage, Alaska when I decided to take my side hustle designing websites and turn it into a full-time gig. Not long after in 2004, I started my first blog, and started designing for other bloggers.

I attracted an incredible clientele from all over the world — from thought leaders to popular lifestyle bloggers. I realized I was on to something — my business could be “location independent.”

So I did what any reasonable person would do — I spent a few years living half time in Paris! Because I was able to take my work with me, I was able to enjoy freedom and personal fulfillment I never could have imagined possible in my early days working at a stressful big city ad agency.



Back home in Anchorage, decided I wanted to pursue a “digital nomad” lifestyle — you know, bouncing from Asia to Europe to Polynesia — not a bad plan, right?

But just as I was making other plans for my life, I met an amazing man. As you do. Just one little problem — he lived in Croatia. A few months later I visited his beautiful country, found out he was even more incredible in person, so I moved and I married him.

Our home is in the beautiful countryside — peaceful and beautiful and surrounded by warm and generous neighbors. It wasn’t the life I expected, but it’s the life I always needed. My wanderlust happily demolished by love and simplicity.

Life is good.

What do you say? Let’s work together!