How To Create An About Page That Converts

February 4, 2018 Your ABOUT page is likely to be your second-most visited web page; it’s where your site visitors decide whether or not you’re the perfect person to help them and whether or not they like and trust you too, so getting it right is much more...

3 Big Mindset Shifts If Launching Your Business Terrifies You

As a designer, I work with clients during the most FUN and EXCITING stages of launching their businesses: the strategy sessions where we dig soul-deep and get clarity and direction, and the creative process when their ideas become a tangible reality — the...

Attracting your dream clients when you’re short on time

It’s a huge problem for most of us selling services: we’re busy doing the “business of our business,” so marketing falls by the wayside. The problem is, when we don’t create a marketing strategy for ourselves, we get one anyway —...

The Marketing Advice You Shouldn’t Take

1.30.2018 When it comes to giving marketing advice, I try to stay clear of phrases like, “you need to” and “you must.” There are exceptions of course: like when something is backed by such strong evidence it would be irresponsible not to speak...