The Psychological Reason Why Brand Consistency is So Important

The Psychological Reason Why Brand Consistency is So Important

To put it simply, brand consistency helps your customers remember you. Have you ever lost your car keys and retraced your steps to find them? Or walked into a room and instantly forgot why you’re there in the first place, so you have to go back to where you were...
3 Reasons Why Web Design Still Matters

3 Reasons Why Web Design Still Matters

Of course your words are the most important thing on your website. (Don’t worry, I’m not going to try to convince you otherwise!) But here are a few reasons why design is of critical importance for your website: 1. The user’s first impression is your website’s design...