Branding is Not A Logo, It’s A Verb

Branding is Not A Logo, It’s A Verb

Branding is a verb. An action. Thinking about it that way helps me stay clear about what it really means. Some designers will tell you it’s about putting your logo all over everything and sticking to a color palette… but it’s everything you do that...
Giving Your Designer The Right Problem To Solve

Giving Your Designer The Right Problem To Solve

Designers solve problems. Give them the right problem to solve and they will help you do that. Give them the wrong problem and they’ll help you do that too. One of the first questions a web designer will ask you is, “What are your goals for your...
Buying Design Versus Working With A Designer

Buying Design Versus Working With A Designer

Crowdsource design sites and services marketplaces have made it easy for entrepreneurs to get design work done easily and cheaply: place your order, tell them what you want, and wait for your design to be delivered. If you’re a great communicator and clear about...
How To Get Site Visitors To Do What You Want

How To Get Site Visitors To Do What You Want

We all make a dizzying number of choices every day — from deciding which toothpaste to buy to which Facebook posts to click on. Choice is great because it means freedom, but too much choice leads to decision paralysis. If this posit rings true, then let’s...
Generic Logo Design And Why You Should Avoid It

Generic Logo Design And Why You Should Avoid It

If the whole point of branding is to help your business stand out from the competition, why do so many companies choose logos that look the same? A design colleague of mine recently made a comment that perfectly illustrates the problem with generic brand identity...