How To Earn Your Site Visitor’s Trust On The First Visit

How To Earn Your Site Visitor’s Trust On The First Visit

Updated 1/11/2017 What factors cause people to believe the information they find on the web? How will your site visitors know whether to deem you credible and trust you? Let’s see what research has to say about it. I recently visited a sales page owned by...
The Psychological Reason Why Brand Consistency is So Important

The Psychological Reason Why Brand Consistency is So Important

Last Updated 1.17.2018 People are always preaching that when it comes to branding, “consistency is key!” But why? Let’s dig in! Ever lost your car keys and had to retrace your steps to find them? *raises hand*  Or walked into a room and instantly...