5 Conversion Copywriting Hacks To Punch Up Your Website Copy

5 Conversion Copywriting Hacks To Punch Up Your Website Copy

Use these tips to help you punch up your copy wherever you want a user to take action. First a definition: Conversion copywriting is designed to entice a user to take action on your website. (Brand copywriting is something different — that’s your story, your unique...
How To Set Up A Website Yourself in Under an Hour

How To Set Up A Website Yourself in Under an Hour

Launching a website can feel daunting. It’s natural to have fears: “It’ll take forever.” “It’ll cost a fortune.” “It’ll be hard.” But is there really an easy-fast-cheap button you can press? I recently saw a commercial that...
Getting Crystal Clear About Your Target Customer

Getting Crystal Clear About Your Target Customer

Usually people tilt their head when I ask, “Who is your ideal customer?” Most of the time, they’ve never given it that much thought. “Anybody with money” or “local businesses” are the most common responses. The problem is, everybody wants to attract those groups. ...