Tools for an Empowered Website

Tools for an Empowered Website

If you’re planning to build your own website, it’s important to make smart decisions from the get-go. When I build websites for clients, I use tools I know they can master with a bit of training without pulling their hair out. These are the tools I...
You don’t have a traffic problem, you have a website problem

You don’t have a traffic problem, you have a website problem

I hear this one a lot: I need more traffic. Okay we all need traffic. Lots of it. But what you think is the problem (not enough traffic) probably isn’t the problem. Traffic’s easy to get. In fact, you can just buy it at “the traffic store”...
5 Conversion Copywriting Hacks To Liven Up Your Website Copy

5 Conversion Copywriting Hacks To Liven Up Your Website Copy

Use these tips to help you punch up your copy wherever you want a site visitor to take action. First a definition: Conversion copywriting is designed to entice a user to take action on your website. Brand copywriting is something different — that’s your story,...