Hand-crafted Identity Design
Your logo is not your brand, and don’t let any designer tell you otherwise.
But when done well, identity design will help you differentiate; it can make the difference between being remembered and being lost in the cacophony of sameness.
Work with me, and we’ll dive deep into who you are and who you want to be. Then, I’ll create a logo that perfectly suits you and stand out amongst the clip-art and clichés.
LOGO DESIGN / BUSINESS CARDS & STATIONERY / SOCIAL MEDIA IDENTITY / BRAND GUIDES
“Her process is respectful and inspiring and professional.”
“I love working with Taughnee. She’s a great listener, keen observer and a confident designer. Her process is respectful and inspiring and professional. The logo she built for my company continues to earn attention and praise.”Mia Oxley
I love working with non-profits who are putting good things into the world. Knowing that I’m playing some small role in making the world a better place gives me boundless inspiration. The challenge with designing a logo for a non-profit is that typically, budget is a huge concern, which is probably one reason why you see so many generic or “stock” solutions: globes, hands, human forms in a circle, the tree of life and so forth. There’s nothing wrong with that per say — it’s safe and familiar. But I tend to shy away from that, because the point of branding to differentiate your organization, to stand apart from the sameness, to be remembered.
Glimpse inside my creative process
The Creative Entrepreneurs
I’ve noticed that I gravitate toward clients who are entrepreneurial and creative: authors, consultants, life coaches, marketers and artists. I think it’s because I’m a creative entrepreneur too. But more than that, I’m inspired their stories, their hopes and dreams, and their passion for what they’re doing. They exist for reasons beyond just making money; they help, and they make their mark. Helping good people do that by working in a close and personal collaboration — really making a difference — is exactly why I left the advertising industry and ventured out on my own all those years ago.
“Happy beyond my wildest dreams.”
Click here to glimpse inside my creative process →
“Stunning work! Happy beyond my wildest dreams. Can’t believe how lucky I am to have found since an amazing designer/ and person!”Kathleen Bruno
“The hand drawn graphic was just
the unique touch I was looking for.”
I loved my experience with Taughnee!! She really nailed my brand with her first attempt. The hand drawn graphic was just the unique touch I was looking for. In interiors I always say “God is in the details”. She is intuitive, responsive, kind and gave me everything I thought I needed and more. I can’t wait to work with her again!!Cristi Adamkosky
The hustlers and dreamers: from the small cosmetics line to the local restaurant to the clever app developer — these are small but mighty business owners who accept nothing less than success because this is their bread and butter. They care deeply. And they need a creative solution to get noticed. I love putting my super powers to use for them.