There’s hidden power in the web design process
Not to brag or anything, but the most common feedback I get from my clients is that my process is fun. It’s not because I goof around or anything, but because I work hard to educate and inform you along the way. Lots of listening, very little ego. The web design process doesn’t have to be stressful and overwhelming; in fact, it can be empowering and help you get clarity about who you are and where you want to be.
STRATEGY / CONTENT / DESIGN / DEVELOPMENT / TRAINING & SUPPORT
What some of my wonderful clients have said…
“Absolutely stunning work! Can’t believe how well she captured my spirit and communicated what I do. Feeling incredibly grateful to find such a treasure!”Kathleen Bruno
“With Taughnee there is no cookie-cutter approach, she takes the time to know and understand your business and creates an engaging web experience tailored to your specific niche or industry.”— Amy Young
Taughnee’s work on my blog has been stellar. The results speak for themselves: I’m first in organic search and I regularly receive fan mail about the design.Katya Andresen
“I can’t recommend Endeavor Creative highly enough. Taughnee is a talented designer AND she is accommodating, communicative and deadline-oriented. Design doesn’t come in a better package!— Alia McKee
Some of the business problems we’ve solved together…
From Usability Nightmare to
Branded Sales Machine
Like so many businesses that patch their website together as they grow, the Rain or Shine Kids website had major usability and design problems that were impacting sales.
In the initial audit, we identified the problems that were affecting conversions and created a plan to improve the users’ shopping experience.
The result is more intuitive product categories and navigation, and a design that reflects their cheerful, young. and modern brand.
We made it faster to load, and implemented an easier-to-manage e-commerce system too.
“The Rain or Shine Kids website was in desperate need of a makeover that reflected our fun brand, and to make us look like a serious contender in the marketplace. I knew Taughnee was the perfect person to help us achieve these goals, and she did not disappoint! Taughnee was a pleasure to work with and extremely knowledgable, giving just the right guidance when needed. RoSK has sold to a company in Japan, and I credit the website design for conveying the right message to the online world. When I start my next company, I will work with Endeavor Creative again!”Heather Correa
From Clunky & Slow to
Clear and User-focused
My first question when a company comes to me for a redesign is, “why?” Redesigns can be costly, so I first like to be sure whether a massive overhaul is needed.
First we did an audit. While the AES website looked fine, it had massive technical performance problems. And their content was mostly stodgy “business-speak” that nobody enjoys reading.
We started by getting clear on their unique value proposition and then I helped them re-write their content, putting the emphasis on their customer’s problems and exactly how they solve them, and making their calls to action crystal clear.
We also improved the visual design and performance — shaving off a whopping 30+ seconds in load time!
Since we launched, AES has received much praise for their new website, andn most importantly — they’re enjoying domination in local search and increased visitor engagement.
“Endeavor Creative supports a unique market in that Taughnee has the ability to be strategic, in a way many other designers struggle. Furthermore, her ego stays in check when the client has input that may not necessarily be “best practice,” while at the same time making sure the final product is polished and professional. The video tutorials help the handoff process tremendously, and the fact that they are custom to the client site is above and beyond.”Paula Bradison
From Dated and Difficult to
Branded and Orderly
I’ve designed countless websites for authors over the years, but none more fun to work with than novelist and Marvel comic book writer Marjorie M. Liu.
Writing prolifically in multiple genres — from paranormal romance to urban fantasies and comic books — meant she had big challenges keeping her site updated and organized.
The first priority was to create a site structure that would keep her fans up-to-date and help them find what they’re looking for quickly. Then, we collaborated on the design itself to reflect her unique personality in a way that would inform users what they can expect in her writing, and make her proud to show it off to friends, fans, her publicity team and the media.
Taughnee went above and beyond. Way beyond. While making the process absolutely painless and a lot of fun. I am happy to report, I have a brand new website that I love. And, better yet, that suits me. So, check it out – and thank you, Taughnee!”Marjorie M. Liu