(Sounds like “Tawny.”) I’ve been a location-independent business owner for over going on 20 years 😱 and I’ve learned a trick or two about longevity and how to thrive under any circumstances.

If I had to sum it up in one word, it would be perseverance.

Like many people, the year 2020 was a turning point for me. I decided after many years serving clients – both as a designer and brand strategist, it was time for a pivot. Small businesses were struggling and I knew it was the right time to get out there and make a bigger impact for more people.

While I’m no longer accepting clients, I am keeping this blog alive and kicking — so you’re welcome to come here anytime you need branding, entrepreneur mindset, and marketing tips. 

These days, you can find me over at ConversionMinded.com, where we make practical tools and trainings packed with crazy value to help online businesses grow, scale, and profit! 

 

Expert Interviews & Guest Contributions

My Debut on Late-Night Television
(and the day my experience of once being a broke college student finally paid off)

Professional & Educational Chops

I’ve been a brand strategist & designer for amazing clients from all over the world since 2002. I currently make digital products and courses over at ConversionMinded.com.

Prior to that, I worked as an executive at a marketing research firm which is why I’m pretty nerdy about making decisions based on data wherever possible.

 

I studied communications at Purdue University where I graduated with distinction and Phi Beta Kappa.

I continue my education constantly so I’m able to connect the “digital dots’ for the customers I serve. Here are some of the certifications I’ve achieved… 


I was living in Anchorage, Alaska when I decided to take my side hustle designing websites and turn it into a full-time gig. Not long after in 2004, I started my first blog, and started designing for other bloggers.

I attracted an incredible clientele from all over the world — from thought leaders to popular lifestyle bloggers. I realized I was on to something — my business could be “location independent.”

So I did what any reasonable person would do — I spent a few years living half time in Paris! Because I was able to take my work with me, I was able to enjoy freedom and personal fulfillment I never could have imagined possible in my early days working at a stressful big city ad agency.

collage

collage2

Back home in Anchorage, decided I wanted to pursue a “digital nomad” lifestyle — you know, bouncing from Asia to Europe to Polynesia — not a bad plan, right?

But just as I was making other plans for my life, I met an amazing man. As you do. Just one little problem — he lived in Croatia. A few months later I visited his beautiful country, found out he was even more incredible in person, so I moved and I married him.

Our home is in the beautiful countryside — peaceful and beautiful and surrounded by warm and generous neighbors. It wasn’t the life I expected, but it’s the life I always needed. My wanderlust happily demolished by love and simplicity.