How to Deal with Tire Kickers

If you’re in the business of selling services, you’ve undoubtedly met your share of tire kickers. You know the ones — people who have no serious intention of actually hiring you, but they happily engage you in endless back-and-forth emails and...
The 5 Steps of the Consumer Decision Making Process

The 5 Steps of the Consumer Decision Making Process

One of the most overlooked secret weapons of marketing is understanding the consumer decision making process and meeting people where they are on that journey. It’s natural to want people to sign up the instant they see what we have to offer (because it’s...
Clarify Your Brand Message With These 5 Simple Questions

Clarify Your Brand Message With These 5 Simple Questions

If you’re looking to attract more high-quality clients to your business, the first imperative is to make your brand message clear, relevant, and focused.  Put yourself in the shoes of your dream clients. They’re busy. Distracted. Overwhelmed. Bombarded...
Establishing Professional Boundaries With Your Clients

Establishing Professional Boundaries With Your Clients

As a consultant, solopreneur, or creative you know that your most valuable business asset is your time. And yet, one of the biggest challenges of serving clients is keeping our professional boundaries with our clients in check. We THINK that loosening our boundaries...
6 Reasons You Should Create Productized Service Offerings

6 Reasons You Should Create Productized Service Offerings

The concept of the productized service has become all the rage and for good reason: online competition is fierce and we’re all battling it out for our dream clients’ attention. How you present your service offerings matters, because when you look at it...