Why Bullsh*t “Valued At” Pricing Is So Dangerous

Why Bullsh*t “Valued At” Pricing Is So Dangerous

I got sucked in… The sales page was SO GOOD and it promised the result I wanted desperately. The copy was expertly crafted and supremely persuasive — hitting on every pain point, telling me how my life could be different, then offering me the solution. But...
Brand Fonts Guide – 8 Pro Tips for Choosing & Using Yours

Brand Fonts Guide – 8 Pro Tips for Choosing & Using Yours

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. When used well, fonts have the power to communicate your brand personality and build trust and awareness with your target audience. You might be...
How To Use Content Upgrades To Build A Bigger, Better List

How To Use Content Upgrades To Build A Bigger, Better List

List building tactics come and go, but content upgrades provide so much value to you and your site visitors that it’s safe to say this method of list-building is here to stay. If this is a new concept to you, let’s start from square one… What is a...