How I Saved Enough Money To Travel & Work

How I Saved Enough Money To Travel & Work

If you run a digital business — meaning if you can work from your laptop and your customers don’t need to see you face-to-face in order to get your work done; and if you don’t have obligations (e.g. family) that require you be present where you are now; there’s...
What This Experiment About Murder Teaches Us About Branding

What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here’s the problem: because we’re humans, we feel uncomfortable...
Why You’re Not Charging Enough For Your Services

Why You’re Not Charging Enough For Your Services

3.18.2018 A few months back, there was a big, heated discussion debate in one of my Facebook groups about how much a business owner should pay to have their logo designed. The designers in the group got pretty upset when loads of people suggested that getting one...
Suck At Sales? Then Don’t Sell. Build A Brand Instead.

Suck At Sales? Then Don’t Sell. Build A Brand Instead.

 Updated 5.31.2018 What does it mean to build a brand? First, the problem with the word “branding” is that it means many different things to different people. Industry pros are always defining it in esoteric ways and business owners mostly think of it as...