How to Convince Potential Clients They Need Your Services

How to Convince Potential Clients They Need Your Services

I know a lot of freelancers and consultants think that in order to win new clients, it’s their job to go out into the world and convince people they need whatever it is they’re selling. My answer to the question, “How do I convince people they need...
Why Bullsh*t “Valued At” Pricing Is So Dangerous

Why Bullsh*t “Valued At” Pricing Is So Dangerous

I got sucked in… The sales page was SO GOOD and it promised the result I wanted desperately. The copy was expertly-crafted and supremely persuasive — hitting on every pain point, telling me how my life could be different, then offering me the solution. But...
How to Ditch Custom Proposals & Monetise Your Sales Process

How to Ditch Custom Proposals & Monetise Your Sales Process

One of the most frustrating aspects of running a creative or consulting business is the amount of time we waste spend courting clients and building custom proposals. For years, I squandered my most valuable business asset (my time) jumping through hoops trying to...
Brand Fonts Guide – 8 Pro Tips for Choosing & Using Yours

Brand Fonts Guide – 8 Pro Tips for Choosing & Using Yours

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. When used well, fonts have the power to communicate your brand personality and build trust and awareness with your target audience. You might be...