How To Design An Effective Logo

How To Design An Effective Logo

What makes an effective logo? Whether you’re a new designer or planning to “DIY” your own logo design, it’s important to understand the aspects of the process that separate the amateurs from the pros. We can talk about what makes a...
A Simple Trick to Improve Your Services Page Copy

A Simple Trick to Improve Your Services Page Copy

Over the last few months, I’ve been fine-tuning a new service offering: testing it out on beta clients, ironing out all the kinks, and creating a well-oiled process I feel confident about. So when it came time to write the sales page copy, I thought I had all...
How To Write A Purpose Statement & Strengthen Your Brand

How To Write A Purpose Statement & Strengthen Your Brand

We all know that competition is fierce these days. If you want to capture the attention of your dream clients, it’s gonna take more than just telling them WHAT you do. Connect with people on an emotional level and they’ll stop scrolling and pay attention:...
How To Get Clients Fast – 8 Free & Easy Ways

How To Get Clients Fast – 8 Free & Easy Ways

Figuring out how to get clients fast is not about blogging, sales funnels, growing your Twitter following, or optimizing your website. All of those things will help you build awareness and even convince and convert your dream customers in the long run, but they don’t...
How I Got Unstuck & Reinvented Myself In My 40s

How I Got Unstuck & Reinvented Myself In My 40s

I’m veering off topic for this blog post to share a personal story, but I think it’s a subject a lot of entrepreneurs can relate to: being stuck. At a certain stage in our life and career, we may find ourselves in the monotony of routine, dissatisfied,...