BRAND IDENTITY INTENSIVE
Love your brand so much you feel tingly all over and psyched to show it off to everyone you know.
If you’re not the most excited person in the room about your brand visuals, there’s a good chance you’ll play it small and stay stuck feeling invisible with your dream clients..
See, when you LOVE YOUR BRAND, you show up in a much bigger, more confident way. And your audience? They’ll feel that.
But investing in your brand identity isn’t just about looking cool. You can expect a massive ROI when it’s done right.,,,
👉Establish instant credibility
👉Accelerate brand awareness
👉Send a signal to your dream clients that you’re the one for them.
Get it wrong? And you might wind up yet another ho-hum brand… lost in the noise.
When you work with me, I’ll dig deep into the heart and soul of your business to make sure what people see on the outside is in perfect alignment with the amazing, unique, magical unicorn beast you are on the inside.
But a word of warning: around here we brand bravely.
Each brand identity I create is unique. If you’re looking for cookie cutter graphics or the generic same-old-same-old, you won’t find that around here. The whole point of your brand identity is to help you stand out, not blend in to the crowd.
My process is collaborative, focused, and (according to my clients) … fun and empowering! It’s just not about me, it’s about YOU. It’s about your customers. It’s about me hopping on your team for a spell to help you achieve your business goals.
By the time we’re through, you’ll have the tools you need to stand out, get noticed, and get your dream customers to stop scrolling and pay attention.
So… are you ready to feel giddy about your brand?
Let’s do this!
It’s called a brand identity intensive because we’re not here to dilly dally…
I know how important it is to get your branding sorted so you can get out there with it and start growing your business. That’s why we’re going to hit the ground running and create a strong creative direction for your brand — together.
There’ll be no long, drawn out back and forth (me waiting for your feedback and you waiting for me to get you revision requests… nay nay I say).
Communication is KEY to having a great experience during the branding process — you don’t want to be left in the dark while I squirrel away in my studio doing who knows what, right?
No way, this is important to you! You have opinions and ideas and I want to hear them. You have questions and I want to guide you through it.
The first step is for me to gather up as much information as I possibly can and input that into my creativity generator (my brain). Then, I prepare an initial creative presentation for you.
Then, you and I will meet in a 1-1 work session via ZOOM where I’ll present the following:
Three “mood boards” with a different vibe and style, color, & font options
3 logo design options
You’ll understand the rationale behind the design decisions and have an opportunity to give me feedback in REAL TIME. Plan on setting aside at least a couple of hours for this session because as the name implies… it’s intense.
Unlike many of my competitors, I bring no ego to the presentation of my ideas. I’m there to make sure your brand identity impacts your bottom line, so I promise this part is super fun!
During our session, we’ll nail the creative direction and then, I sit back down to the drawing board to finalize everything. It’s a pretty predictable process from here and will go quickly on my end!
This way of doing things allows you to have a voice in the creative process. And, rapid-fire decision making means you’ll be able to get out there and get going with it as quickly as possible.
When our work session is complete, I’ll…
1. Format your logo and provide you with all the files you need to use it on the web and in print. You’ll get…
Both horizontal and square versions for the different uses you’ll need
One color version for things like overlays, embroidery, stamps, low-cost printing
Favicon for your website
2. Create your branding guidelines. I’ll send you a quick-reference brand board to help you create brand consistency going forward (examples below) as well as a more comprehensive brand book that goes into details about HOW to use your color, fonts, typography and logo.
3. Create your choice of extras (pick 3):
Business card, stationery & envelope
6 branded Instagram quote templates
3 branded Pinterest pin templates
A lead magnet design (up to 5 pages)
Social media headers for all channels
Digital marketing strategy session
Design training session
Price: $5,000 / 2 weeks
Because of the pace and intensity of this process, I require full payment in advance of starting work and a $500 deposit to secure your spot in my calendar.
To book your Brand Identity Intensive, fill out the form below and I’ll send instructions for next steps! I can’t wait to get started.
FAQs
Your Title Goes Here
What if I don't like it?
I can understand why you’d be worried about this, I would too. The truth is, this is a creative process and as such, I can’t guarantee you’ll be happy.
That said, if during our brand intensive session you’re feeling super bummed and disappointed and you don’t see a way forward, I’ll refund your money and we’ll part as friends.
Yup, that means I guarantee my work.
In 17 years in business, I’ve only ever issued one refund and frankly, that guy was a bit of a jerk — I found out he worked with three designers prior to me who also wound up empty-handed. There are lots of people out there looking for free ideas and free work and unfortunately, he slipped through. Ultimately, he ended up using a plain circle for his logo. 🤷♀️
So as you can see, there are trust issues we both need to grapple with because even one failed project on my end causes a huge, negative impact on my life.
The reality is, if during our session if NOTHING hits the mark, we’ll work through it and I’ll be happy to sit back down to the drawing board and start over. In 17 years in business that’s happened zero times.
My process is pretty rad and makes people happy.
I’ll be happy to get on the phone with you to make sure you feel comfortable and get you client referrals too if you want them.
Do you design websites too?
I do! But, only as an extension of your brand identity project. I have 20+ years of experience designing websites and I would love to help.
It might be something as simple as a starter website where I install a premium theme, upload your logo, set the styles to reflect your fonts and colors, and then train you how to make edits.
Or, we can go deep, where I’m helping you create your brand messaging and content strategy as well.
I no longer accept web design projects unless you work with me to create your brand identity though… it’s just not my cup of tea anymore, hope you understand.
Can you just design [blank] for me?
Unfortunately, I no longer offer a la carte design services unless you’ve worked with me on your brand identity first. Sorry. I can get you referrals though if you want to shoot me an email.
Absolutely stunning work! Can't believe how well she captured my spirit and communicated what I do. Feeling incredibly grateful to find such a treasure!
I love working with Taughnee. She’s a great listener, a keen observer, and a confident designer. Her process is respectful and inspiring and professional. The logo she built for my company continues to earn attention and praise.
Taughnee is such a pro in every way! She was able to take my ideas and put them together in a way that seemed like poetry to me. She is intuitive, responsive, kind and gave me everything I thought I needed and more. I can’t wait to work with her again!
Taughnee captured the essence of the BlackHer brand, which is all about the showcasing Black women and highlighting our ambition, leadership, and accomplishment. And working with her is incredibly empowering. Taughnee is more than a website designer and strategist she is a BlackHer ally and friend
I can’t recommend Endeavor Creative highly enough. Taughnee is a talented designer AND she is accommodating, communicative and deadline-oriented.
Taughnee's work on my blog has been stellar. The results speak for themselves: I'm first in organic search and I regularly receive fan mail about the design.
Katya Andresen
Marketing Thought Leader
Taughnee is a true professional! Her design work perfectly balances practicality and creativity. She hit every deadline and exceeded expectations while staying on budget. Plus, Taughnee made the design process fun! I truly look forward to working with her again.
The Rain or Shine Kids website was in desperate need of a makeover that reflected our fun brand, and to make us look like a serious contender in the marketplace. RoSK has sold to a company in Japan, and I credit the website design for conveying the right message to the online world. When I start my next company, I will work with Endeavor Creative again!
I've have had my own business for 16 years and have never been so satisfied with graphic design work. Taughnee was tremendous to work with. So professional and knowledgeable about her craft and at the same time fun, and intuitive, and focused on my satisfaction. She was able to balance expertise with support of my ideas and guided me perfectly. Hats off to T!
Ready? Let's do this!
Please fill out the form below to apply and I'll be in touch to schedule your Brand Intensive.
