Branding a service business…

How To Use Content Upgrades To Build A Bigger, Better List

List building tactics come and go, but content upgrades provide so much value to you and your site visitors that it's safe to say this method of list-building is here to stay. If this is a new concept to you, let's start from square one... What is a Content Upgrade? A content upgrade is a free...

read more

How To Stand Out And Build A Remarkable Brand On YouTube

Special thanks to video editor and brand designer Paigon Davis of Natasha Lane Design Co. for the following guest contribution. Want to know how to stand out and build a remarkable brand on YouTube? It used to be easy to stand out on YouTube. You just had to create high-quality content and that...

read more

10 Essential Branding Factors To Build A Successful Brand

Online marketing is a combat sport, am I right? With each passing year, it becomes increasingly difficult for a small business to build an audience, beat the algorithms, and break through the noise to win the hearts of customers. Because of this environment, I find myself becoming less focused on...

read more

Brand Essence: The Emotional Reason For Customers To Care

Branding your business takes more than designing a logo and calling it good. It requires introspection and clarity about who you are and why anybody should care.  Brand essence describes your brand in a nutshell. It’s a one to three-word statement that expresses a guiding principle or...

read more

6 Core Marketing Strategies To Grow Your Online Business

If there's one thing I've learned about marketing online, it's that "just winging it and hoping it works out" is not a good strategy for attracting clients and building a sustainable, scalable business. It requires implementing core marketing strategies and then applying plenty of focus, patience,...

read more

4 Pro Tips for Maintaining the Best Client Relationships

By Marie Johnson, Contributing Author at Enlightened Digital  Attracting clients is one thing. Keeping them is another.  Creating strong client relationships is critical to the success of any business. Whether you’re part of a large corporation, running a small business, or even dabble in a bit of...

read more

The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You're In Sales Too (Whether You Like It or Not) -- it's a short read with a powerful lesson: You never know when you're speaking to (and pissing off) a customer. It reminded me of a tactic that a lot of people use to...

read more

101 Creative Things You Can Do To Get Clients

It's a question all service-based business owners and freelancers have, "How do I get clients?" I've created a list of 100 ideas to get more of the right people lining up to work with you! I've broken it down into 10 areas of focus. You certainly don't need to do them all, but my goal is for you...

read more

The 5 Steps of the Consumer Decision Making Process

One of the most overlooked secret weapons of marketing is understanding the consumer decision making process and meeting people where they are on that journey. It's natural to want people to sign up the instant they see what we have to offer (because it's amazing, right?)...  but the truth, that's...

read more

Clarify Your Brand Message With These 5 Simple Questions

If you're looking to attract more high-quality clients to your business, the first imperative is to make your brand message clear, relevant, and focused.  Put yourself in the shoes of your dream clients. They're busy. Distracted. Overwhelmed. Bombarded with thousands of messages every day. If you...

read more

6 Reasons You Should Create Productized Service Offerings

The concept of the productized service has become all the rage and for good reason: online competition is fierce and we're all battling it out for our dream clients' attention. How you present your service offerings matters, because when you look at it from their perspective... They're busy,...

read more

6 Fresh Google Font Combinations For Your Brand

 Find the featured fonts here: Rubik | Overpass | Laila | Nunito | Yeseva One | Source Sans Pro | Lily Script | Muli | Elsie | Karla | Zilla Slab | Chivo Grab My Font Personality Swipe File! I know how time-consuming it is to find the perfect font for your brand or design project, so I've scoured...

read more

Find Your Perfect Pair (of Fonts)

This guest post is brought to you by the fabulous Deborah Morgan of Bold Web Design When it comes to pairs, we’ve got you covered. The best things come in twos, and fonts are no exceptions. Sit down, buck up, and enjoy the ride because you’re about to get the ultimate instruction guide to pairing...

read more

Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand storytelling is all the rage these days and it's no wonder: you're competing for your dream clients' attention online with a lot of noise and very few signals are getting through. The way to get their attention is to tell them stories they actually care about. But what is a brand story? A...

read more

How to Create A Value Ladder For Your Services

So you've been hearing all the buzz about the value ladder -- wondering whether you need one and how to go about creating one? Well you're in the right place my friend, I'm going to walk you through it. But first, a definition: what is a value ladder? A value ladder is a lineup of offers that...

read more

Brand Strategy Basics To Help You Win Clients

Creating a brand strategy is something most small business owners push to the side⸺"I'll get to that later" or 'Meh, I don't need that."⸺and opt for the default strategy instead: "I'll just wing it." Part of the problem is the language used by marketing professionals--it's convoluted and confusing...

read more

Identifying Customer Needs To Create Bullseye Offers

If I were to ask you, "What do your customers need?" could you answer quickly and clearly? Identifying customer needs is crucial if you want to create offers they'll gobble up--because if you're not selling something your customers need, good luck getting them to buy it. This is where a lot of...

read more

3 Clever Ways To Improve Brand Perception

In his famous quote, Jeff Bezos gets to the heart of the definition of brand perception: "Your brand is what people say about you when you're not in the room."  Branding is the process of influencing the way people perceive you so they'll choose you over the competition; but ultimately, your brand...

read more

How To Design An Effective Logo

What makes an effective logo? Whether you're a new designer or planning to "DIY" your own logo design, it's important to understand the aspects of the process that separate the amateurs from the pros. We can talk about what makes a "good" logo, but I think that discussion is too subjective. For...

read more

How To Write A Purpose Statement & Strengthen Your Brand

We all know that competition is fierce these days. If you want to capture the attention of your dream clients, it's gonna take more than just telling them WHAT you do. Connect with people on an emotional level and they'll stop scrolling and pay attention: 👉"This person really gets me." 👉"I'm...

read more

How To Find Clients Fast – 8 Free & Easy Ways

Figuring out how to get clients fast is not about blogging, sales funnels, growing your Twitter following, or optimizing your website. All of those things will help you build awareness and even convince and convert your dream customers in the long run, but they don’t work like a magic bullet—slow...

read more

3 Things You Need to Know About Social Media ROI

By Amanda Peterson, Enlightened Digital Social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon definition. If you ask five social...

read more

Branding A Small Business: 8 Essential Components

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: "It's just a waste of your time and money." I hear that a lot so I told her: "Don't sweat it. Anyone who...

read more

Finding The Confidence To Get Visible Online

As business owners, we want to attract clients we love and that means getting visible with them online. These are all things we think of when we talk about online visibility: 👉Creating a stunning logo and beautiful website 👉Adding content to our blogs 👉Sharing things on social media 👉Networking...

read more

Create A Social Media Posting Schedule You Can Set & Forget

A lot of people ask me how I create my social media posting schedule so today I thought I'd pull back the curtains on my strategy and show you what's worked for me and exactly how I post to social media on autopilot. First, there are a few ground rules if your goal is to get visible with your...

read more

Create A Pinterest Mood Board for Your Brand in 5 Easy Steps

We all want a visual brand identity that captures our dream customers' attention and makes us feel proud and happy every time we look at it. But it can be daunting to settle on a creative direction when we're faced with so many choices. This is where creating a brand mood board can really help!...

read more

Branding Your Small Business On A Budget: 10 Clever Hacks

I work with a lot of solo business owners (and I am one myself), so I understand the reality of branding your small business on a budget. Here are the things you need to create a cohesive and effective brand identity without breaking the bank. Table Of Contents1. Selfie Headshots2. Use Proven...

read more

The Truth About The Psychology of Color & Branding

If you're not familiar with the phrase color psychology, and you're looking for information to help you choose the right colors for your brand, you're probably going to run across information like this: When it's presented in this manner (there are a ton of infographics on this subject, maybe...

read more

The 5-Step Client Attraction System

Mastering the art of client attraction is no child's play. Tell me if this sounds familiar: You put yourself out there in the biggest way possible and wake up to the sound of crickets chirping in your inbox. If you're not attracting enough of the right people to you, it can feel soul-crushing ......

read more

5 Ways To Create A Brand That Gets Noticed

Capturing the attention of your dream customers ain't easy these days, you have lots of competition. So the question is, what can you do to break through all the noise and create a brand that gets noticed? #1 Create a visual identity that sets you apart When building awareness, the first...

read more

7 Ways To Make A Great First Impression With Potential Clients

Making a great first impression with potential clients is often the determining factor for whether they'll hire you, and it isn't all about who has the lowest price. A lot comes down to who they think they'd like to work with most and feel they can trust with their business. I'll be honest with...

read more

4 Tips To Find Your Niche When You’re Stuck

This week I caught up with an old friend and we talked about how it used to be so easy to drum up business—there was scarcity in the market. These days the internet is so much noisier and defining your niche market as "anyone who needs what I sell" just doesn't cut it anymore. Whether we want to...

read more

Define Your Niche in 3 Simple Steps

Yesterday I had a meeting with a friend of mine and he said, "When I read your blog posts, I feel like you're speaking directly to me." I replied, "I am speaking directly to you." The reason why it happens that way is because I have a clearly defined niche and target audience. Because I'm clear...

read more

The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You're In Sales Too (Whether You Like It or Not) -- it's a short read with a powerful lesson: You never know when you're speaking to (and pissing off) a customer. It reminded me of a tactic that a lot of people use to...

read more

What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here's the problem: because we're humans, we feel uncomfortable when we appear to be different...

read more

How To Charge More For Your Services

Competition is tough these days and there's always somebody willing to do it cheaper. How can you position your brand in a way that allows you to charge more for your services? A few months back, there was a big, heated discussion debate in one of my Facebook groups about how much a business owner...

read more

Suck at Sales? Then Don’t Sell. Build A Brand Instead.

The problem with the word "brand" is that it means many different things to different people. Industry pros are always defining it in esoteric (and often unhelpful) ways and business owners mostly think to build a brand means they just need to get themselves a logo, a fancy website, pro...

read more

Marketing Your Business When You’re Short On Time

Running a service-based business means we get busy serving others--that's what brings in the cash that pays the bills. Finding the time for marketing very often falls by the wayside. But keeping your client pipeline full and attracting new clients to you is crucial for overcoming the "feast or...

read more

How To Break The Freelance ‘Feast or Famine’ Cycle

Let me just state right up front that "The Shoemaker's Children Have No Shoes" might as well have been my tagline for most of my career. If you don't know the story behind the expression... A shoemaker is really great at what he does, but he's so busy making shoes for other people that he doesn't...

read more

How I Turned My Insecurity Into A Brand Asset

I believe that deep down inside every entrepreneur there lies some form of insecurity―something about them they're afraid will hurt them in their business if anyone finds out about it. For example, maybe you think... You're too old. You're too inexperienced. Your learning disability is something...

read more

How To Overcome Your Fears & Get Visible Online

Business owners want to be seen by their dream customers. But getting visible --  I mean really visible -- usually means doing things that make us uncomfortable. Scratch that: terrified? Yes, terrified is a better word. There's a lot of subconscious mumbo-jumbo that goes on when we're running our...

read more

How Visual Branding Can Affect Your Bottom Line

Is your visual brand helping or hurting your business? It's worth considering because no matter what you may have heard, visual branding does affect your bottom line in one way or another. Before we dive into whether your visual brand is costing or making you money, I'd like to clear up a few...

read more

How To Attract Clients You Love To Your Service-Based Business

"Who is your ideal customer?” seems like an easy question, but it’s actually a big, hard, soul-searching question. Surprisingly, most people I ask haven't even given it that much thought. They tilt their head and look at me like I'm crazy and say: "Anybody who needs what I sell... duh!"  When is...

read more