Branding a service business… 

Clarify Your Brand Message With These 5 Simple Questions

If you're looking to attract more high-quality clients to your business, the first imperative is to make your brand message clear, relevant, and focused.  Put yourself in the shoes of your dream clients. They're busy. Distracted. Overwhelmed. Bombarded with thousands of messages every day. If you...

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6 Reasons You Should Create Productized Service Offerings

The concept of the productized service has become all the rage and for good reason: online competition is fierce and we're all battling it out for our dream clients' attention. How you present your service offerings matters, because when you look at it from their perspective... They're busy,...

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Find Your Perfect Pair (of Fonts)

This guest post is brought to you by the fabulous Deborah Morgan of Bold Web Design When it comes to pairs, we’ve got you covered. The best things come in twos, and fonts are no exceptions. Sit down, buck up, and enjoy the ride because you’re about to get the ultimate instruction guide to pairing...

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Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand storytelling is all the rage these days and it's no wonder: you're competing for your dream clients' attention online with a lot of noise and very few signals are getting through. The way to get their attention is to tell them stories they actually care about. But what is a brand story? A...

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How to Create A Value Ladder For Your Services

What is a value ladder? It's a method of offering value to your clients along every step of their journey and a way for you to maximize the lifetime value of each customer. The way it works in a nutshell: you start by offering something of value for free and then increase the price and value with...

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Brand Strategy Basics To Help You Win Clients

Creating a brand strategy is something most small business owners push to the side⸺"I'll get to that later" or 'Meh, I don't need that."⸺and opt for the default strategy instead: "I'll just wing it." Part of the problem is the language used by marketing professionals--it's convoluted and confusing...

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3 Clever Ways To Improve Brand Perception

In his famous quote, Jeff Bezos gets to the heart of the definition of brand perception: "Your brand is what people say about you when you're not in the room."  Branding is the process of influencing the way people perceive you so they'll choose you over the competition; but ultimately, your brand...

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How To Design An Effective Logo

What makes an effective logo? Whether you're a new designer or planning to "DIY" your own logo design, it's important to understand the aspects of the process that separate the amateurs from the pros. We can talk about what makes a "good" logo, but I think that discussion is too subjective. For...

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How To Write A Purpose Statement & Strengthen Your Brand

We all know that competition is fierce these days. If you want to capture the attention of your dream clients, it's gonna take more than just telling them WHAT you do. Connect with people on an emotional level and they'll stop scrolling and pay attention: "This person really gets me." "I'm...

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3 Things You Need to Know About Social Media ROI

By Amanda Peterson, Enlightened Digital Social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon definition. If you ask five social...

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Branding A Small Business: 8 Essential Components

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: "It's just a waste of your time and money." I hear that a lot so I told her: "Don't sweat it. Anyone who...

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Create A Social Media Posting Schedule You Can Set & Forget

A lot of people ask me how I create my social media posting schedule so today I thought I'd pull back the curtains on my strategy and show you what's worked for me and exactly how I post to social media on autopilot. First, there are a few ground rules if your goal is to get visible with your...

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Plan Your Visual Brand in 5 Steps Using Pinterest

We all want a visual brand identity that captures our dream customers' attention and makes us feel proud and happy every time we look at it. But it can be daunting to settle on a creative direction when we're faced with so many choices. This is where creating a brand mood board can really help!...

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Branding Your Business On A Budget: 10 Clever Hacks

I work with a lot of solo business owners (and I am one myself), so I understand the reality of branding your business on a budget. Here are the things you need to create a cohesive and effective brand identity without breaking the bank. 1. Selfie Headshots For solo professionals, your headshot...

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The Truth About The Psychology of Color & Branding

If you're not familiar with the phrase color psychology, and you're looking for information to help you choose the right colors for your brand, you're probably going to run across information like this: When it's presented in this manner (there are a ton of infographics on this subject, maybe...

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5 Ways To Create A Brand That Gets Noticed

Capturing the attention of your dream customers ain't easy these days, you have lots of competition. So the question is, what can you do to break through all the noise and create a brand that gets noticed? #1 Create a visual identity that sets you apart When building awareness, the first...

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Brand Fonts Guide – 8 Pro Tips for Choosing & Using Yours

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. When used well, fonts have the power to communicate your brand personality and build trust and awareness with your target audience.You might be wondering:What is a brand font? It simply refers to the...

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4 Tips To Find Your Niche When You’re Stuck

This week I caught up with an old friend and we talked about how it used to be so easy to drum up business—there was scarcity in the market. These days the internet is so much noisier and defining your niche market as "anyone who needs what I sell" just doesn't cut it anymore. Whether we want to...

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The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You're In Sales Too (Whether You Like It or Not) -- it's a short read with a powerful lesson: You never know when you're speaking to (and pissing off) a customer. It reminded me of a tactic that a lot of people use to...

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What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here's the problem: because we're humans, we feel uncomfortable when we appear to be different from all the...

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How To Charge More For Your Services

Competition is tough these days and there's always somebody willing to do it cheaper. How can you position your brand in a way that allows you to charge more for your services? A few months back, there was a big, heated discussion debate in one of my Facebook groups about how much a business owner...

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Suck at Sales? Then Don’t Sell. Build A Brand Instead.

The problem with the word "brand" is that it means many different things to different people. Industry pros are always defining it in esoteric (and often unhelpful) ways and business owners mostly think build a brand means they just need to get themselves a logo, a fancy website, pro photography,...

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How Visual Branding Can Affect Your Bottom Line

Is your visual brand helping or hurting your business? It's worth considering because no matter what you may have heard, visual branding does affect your bottom line in one way or another. Before we dive into whether your visual brand is costing or making you money, I'd like to clear up a few...

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How To Define Your Unique Value Proposition

Defining a Unique Value Proposition (UVP) is one of the most difficult tasks an entrepreneur faces. In fact, I recently read an article that made the case that figuring out your unique value proposition is "bad for business": "Don't spend any more time worrying about what makes you different, just...

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The Psychological Reason Why Brand Consistency is So Important

People are always preaching that when it comes to branding: "consistency is key!" But why? What's the big deal about brand consistency? First and foremost, brand consistency is about trust, and establishing it works like this: 👉 In order for people to trust you, they have to feel like they know...

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