Branding & Marketing
How I Turned My Insecurity Into A Brand Asset
I believe that deep down inside every entrepreneur there lies some form of insecurity―something about them they're afraid will hurt them in their business if anyone finds out about it. For example, maybe you think... You're too old. You're too inexperienced. Your learning disability is something...
How To Overcome Your Fears & Get Visible Online
Business owners want to be seen by their dream customers. But getting visible -- I mean really visible -- usually means doing things that make us uncomfortable. Scratch that: terrified? Yes, terrified is a better word. There's a lot of subconscious mumbo-jumbo that goes on when we're running our...
How Visual Branding Can Affect Your Bottom Line
Is your visual brand helping or hurting your business? It's worth considering because no matter what you may have heard, visual branding does affect your bottom line in one way or another. Before we dive into whether your visual brand is costing or making you money, I'd like to clear up a few...
Design For Startups: Should You Use Crowdsourcing Or Hire A Designer?
What's the difference between using a crowdsourcing platform and working directly with a designer? I'm gonna break it down for you and help you decide which option is best for you. Using Crowdsourcing: Design as a Commodity When you're a bootstrapping your new business and you're watching your...
Logo Design for Startups: Why You Should Avoid Generic Concepts
If the whole point of branding is to help your business stand out from the competition, why do so many startups choose logos that look the same as everyone else's? A design colleague of mine recently made a comment that perfectly illustrates the problem with generic logo design: "I’ve been...
How To Attract Clients You Love To Your Service-Based Business
"Who is your ideal customer?” seems like an easy question, but it’s actually a big, hard, soul-searching question. Surprisingly, most people I ask haven't even given it that much thought. They tilt their head and look at me like I'm crazy and say: "Anybody who needs what I...
How To Define Your Unique Value Proposition
Defining a Unique Value Proposition (UVP) is one of the most difficult tasks an entrepreneur faces. In fact, I recently read an article that made the case that figuring out your unique value proposition is "bad for business": "Don't spend any more time worrying about what makes you different, just...
Overwhelmed by Digital Marketing? Go with the Flow!
Marketing a business online is overwhelming. For everyone. Even marketing experts. One thing I want you to know is that you're not failing if you don't always feel on top of things. It's not just all you need to learn and all you need to do, it's that you're learning and doing it on a digital...
The Truth About Traffic Stats + 5 Quick Tips For Beginner Google Analytics Users
Do you feel like a total imposter when you hear other people talking about their website traffic? Does logging in to Google Analytics leave you so depressed you consider giving up your entrepreneurial dreams? Before you throw in the towel, here are some truths that should make you feel better......
The Psychological Reason Why Brand Consistency is So Important
People are always preaching that when it comes to branding: "consistency is key!" But why? What's the big deal about brand consistency? First and foremost, brand consistency is about trust, and establishing it works like this: 👉 In order for people to trust you, they have to feel like they...
