Branding & Marketing

Marketing Your Business When You’re Short On Time

Running a service-based business means we get busy serving others--that's what brings in the cash that pays the bills. Finding the time for marketing very often falls by the wayside. But keeping your client pipeline full and attracting new clients to you is crucial for overcoming the "feast or...

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How To Break The Freelance ‘Feast or Famine’ Cycle

Let me just state right up front that "The Shoemaker's Children Have No Shoes" might as well have been my tagline for most of my career. If you don't know the story behind the expression... A shoemaker is really great at what he does, but he's so busy making shoes for other people that he doesn't...

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How I Turned My Insecurity Into A Brand Asset

I believe that deep down inside every entrepreneur there lies some form of insecurity―something about them they're afraid will hurt them in their business if anyone finds out about it. For example, maybe you think... You're too old. You're too inexperienced. Your learning disability is something...

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How To Overcome Your Fears & Get Visible Online

Business owners want to be seen by their dream customers. But getting visible --  I mean really visible -- usually means doing things that make us uncomfortable. Scratch that: terrified? Yes, terrified is a better word. There's a lot of subconscious mumbo-jumbo that goes on when we're running our...

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How Visual Branding Can Affect Your Bottom Line

Is your visual brand helping or hurting your business? It's worth considering because no matter what you may have heard, visual branding does affect your bottom line in one way or another. Before we dive into whether your visual brand is costing or making you money, I'd like to clear up a few...

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How To Define Your Unique Value Proposition

Defining a Unique Value Proposition (UVP) is one of the most difficult tasks an entrepreneur faces. In fact, I recently read an article that made the case that figuring out your unique value proposition is "bad for business": "Don't spend any more time worrying about what makes you different, just...

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Overwhelmed by Digital Marketing? Go with the Flow!

Marketing a business online is overwhelming. For everyone. Even marketing experts. One thing I want you to know is that you're not failing if you don't always feel on top of things. It's not just all you need to learn and all you need to do, it's that you're learning and doing it on a digital...

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