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Branding & Marketing

How I Turned My Insecurity Into A Brand Asset

I believe that deep down inside every entrepreneur there lies some form of insecurity―something about them they're afraid will hurt them in their business if anyone finds out about it. For example, maybe you think... You're too old. You're too inexperienced. Your learning disability is something...

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How To Overcome Your Fears & Get Visible Online

Business owners want to be seen by their dream customers. But getting visible --  I mean really visible -- usually means doing things that make us uncomfortable. Scratch that: terrified? Yes, terrified is a better word. There's a lot of subconscious mumbo-jumbo that goes on when we're running our...

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How Visual Branding Can Affect Your Bottom Line

Is your visual brand helping or hurting your business? It's worth considering because no matter what you may have heard, visual branding does affect your bottom line in one way or another. Before we dive into whether your visual brand is costing or making you money, I'd like to clear up a few...

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How To Define Your Unique Value Proposition

Defining a Unique Value Proposition (UVP) is one of the most difficult tasks an entrepreneur faces. In fact, I recently read an article that made the case that figuring out your unique value proposition is "bad for business": "Don't spend any more time worrying about what makes you different, just...

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Overwhelmed by Digital Marketing? Go with the Flow!

Marketing a business online is overwhelming. For everyone. Even marketing experts. One thing I want you to know is that you're not failing if you don't always feel on top of things. It's not just all you need to learn and all you need to do, it's that you're learning and doing it on a digital...

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The Psychological Reason Why Brand Consistency is So Important

People are always preaching that when it comes to branding: "consistency is key!" But why? What's the big deal about brand consistency? First and foremost, brand consistency is about trust, and establishing it works like this: 👉 In order for people to trust you, they have to feel like they...

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