101 Creative Things You Can Do To Get Clients

101 Creative Things You Can Do To Get Clients

It’s a question all service-based business owners and freelancers have, “How do I get clients?” I’ve created a list of 100 ideas to get more of the right people lining up to work with you! I’ve broken it down into 10 areas of focus. You...
The 5 Steps of the Consumer Decision Making Process

The 5 Steps of the Consumer Decision Making Process

One of the most overlooked secret weapons of marketing is understanding the consumer decision making process and meeting people where they are on that journey. It’s natural to want people to sign up the instant they see what we have to offer (because it’s...
Clarify Your Brand Message With These 5 Simple Questions

Clarify Your Brand Message With These 5 Simple Questions

If you’re looking to attract more high-quality clients to your business, the first imperative is to make your brand message clear, relevant, and focused.  Put yourself in the shoes of your dream clients. They’re busy. Distracted. Overwhelmed. Bombarded...
6 Reasons You Should Create Productized Service Offerings

6 Reasons You Should Create Productized Service Offerings

The concept of the productized service has become all the rage and for good reason: online competition is fierce and we’re all battling it out for our dream clients’ attention. How you present your service offerings matters, because when you look at...
Brand Promise: Connecting Your Message With Your Client Experience

Brand Promise: Connecting Your Message With Your Client Experience

What is a brand promise? Like most things related to the subject of branding, there are a lot of esoteric and conflicting definitions floating around. To make it simple… A brand promise is any claim you make about the experience your clients can expect when they...
6 Fresh Google Font Combinations For Your Brand

6 Fresh Google Font Combinations For Your Brand

 Find the featured fonts here: Rubik | Overpass | Laila | Nunito | Yeseva One | Source Sans Pro | Lily Script | Muli | Elsie | Karla | Zilla Slab | Chivo Grab My Font Personality Swipe File! I know how time-consuming it is to find the perfect font for your brand or...