3 Clever Ways To Improve Brand Perception

3 Clever Ways To Improve Brand Perception

In his famous quote, Jeff Bezos gets to the heart of the definition of brand perception: “Your brand is what people say about you when you’re not in the room.”  Branding is the process of influencing the way people perceive you so they’ll...
How To Design An Effective Logo

How To Design An Effective Logo

What makes an effective logo? Whether you’re a new designer or planning to “DIY” your own logo design, it’s important to understand the aspects of the process that separate the amateurs from the pros. We can talk about what makes a...
How To Write A Purpose Statement & Strengthen Your Brand

How To Write A Purpose Statement & Strengthen Your Brand

We all know that competition is fierce these days. If you want to capture the attention of your dream clients, it’s gonna take more than just telling them WHAT you do. Connect with people on an emotional level and they’ll stop scrolling and pay attention:...
Branding A Small Business: 8 Essential Components

Branding A Small Business: 8 Essential Components

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: “It’s just a waste of your time and money.” I hear that a...
Plan Your Visual Brand in 5 Steps Using Pinterest

Plan Your Visual Brand in 5 Steps Using Pinterest

We all want a visual brand identity that captures our dream customers’ attention and makes us feel proud and happy every time we look at it. But it can be daunting to settle on a creative direction when we’re faced with so many choices. This is where...
Branding Your Business On A Budget: 10 Clever Hacks

Branding Your Business On A Budget: 10 Clever Hacks

I work with a lot of solo business owners (and I am one myself), so I understand the reality of branding your business on a budget. Here are the things you need to create a cohesive and effective brand identity without breaking the bank. 1. Selfie Headshots For solo...