The Elements of An Effective Logo Design

The Elements of An Effective Logo Design

Whether you’re a designer just starting out or you’re an entrepreneur looking to DIY, it’s important to understand what goes into making an effective logo. We can talk about what makes a “good” logo, but I think that discussion is too...
One Simple But Powerful Exercise To Strengthen Your Brand

One Simple But Powerful Exercise To Strengthen Your Brand

We all know that competition is fierce these days. If you want to capture the attention of your dream clients, it’s gonna take more than just telling them WHAT you do. Connect with people on an emotional level and they’ll stop scrolling and pay attention:...
Branding A Small Business: Is It Even Necessary?

Branding A Small Business: Is It Even Necessary?

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: “It’s just a waste of your time and money.” I hear that a...
Plan Your Visual Brand in 5 Steps Using Pinterest

Plan Your Visual Brand in 5 Steps Using Pinterest

We all want a visual brand identity that captures our dream customers’ attention and makes us feel proud and happy every time we look at it. But it can be daunting to settle on a creative direction when we’re faced with so many choices. I’ll share a...
10 Ways To Brand Your Solo Business On A Budget

10 Ways To Brand Your Solo Business On A Budget

I work with a lot of solo business owners (and I am one myself), so I understand the reality of “bootstrapping” your brand. Here are the things you need to create a cohesive and effective brand identity without breaking the bank. 1. Selfie Headshots For...
The Truth About The Psychology of Color & Branding

The Truth About The Psychology of Color & Branding

If you’re not familiar with the phrase color psychology, and you’re looking for information to help you choose the right colors for your brand, you’re probably going to run across information like this: When it’s presented in this manner (there...