Find Your Perfect Pair (of Fonts)

Find Your Perfect Pair (of Fonts)

This guest post is brought to you by the fabulous Deborah Morgan of Bold Web Design When it comes to pairs, we’ve got you covered. The best things come in twos, and fonts are no exceptions. Sit down, buck up, and enjoy the ride because you’re about to get the ultimate...
Brand Storytelling: Tell The Story Your Clients Want To Hear

Brand Storytelling: Tell The Story Your Clients Want To Hear

Brand storytelling is all the rage these days and it’s no wonder: you’re competing for your dream clients’ attention online with a lot of noise and very few signals are getting through. The way to get their attention is to tell them stories they...
Brand Strategy Basics To Help You Attract Clients

Brand Strategy Basics To Help You Attract Clients

Creating a brand strategy is something most small business owners push to the side⸺”I’ll get to that later” or ‘Meh, I don’t need that.”⸺and opt for the default strategy instead: “I’ll just wing it.” Part of the...
3 Clever Ways To Improve Brand Perception

3 Clever Ways To Improve Brand Perception

In his famous quote, Jeff Bezos gets to the heart of the definition of brand perception: “Your brand is what people say about you when you’re not in the room.”  Branding is the process of influencing the way people perceive you so they’ll...
How To Design An Effective Logo

How To Design An Effective Logo

What makes an effective logo? Whether you’re a new designer or planning to “DIY” your own logo design, it’s important to understand the aspects of the process that separate the amateurs from the pros. We can talk about what makes a...