One Simple But Powerful Exercise To Strengthen Your Brand

One Simple But Powerful Exercise To Strengthen Your Brand

We all know that competition is fierce these days. If you want to capture the attention of your dream clients, it’s gonna take more than just telling them WHAT you do. Connect with people on an emotional level and they’ll stop scrolling and pay attention:...
Branding A Small Business: 8 Essential Components

Branding A Small Business: 8 Essential Components

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: “It’s just a waste of your time and money.” I hear that a...
Plan Your Visual Brand in 5 Steps Using Pinterest

Plan Your Visual Brand in 5 Steps Using Pinterest

We all want a visual brand identity that captures our dream customers’ attention and makes us feel proud and happy every time we look at it. But it can be daunting to settle on a creative direction when we’re faced with so many choices. This is where...
Branding Your Business On A Budget – 10 Clever Ideas

Branding Your Business On A Budget – 10 Clever Ideas

I work with a lot of solo business owners (and I am one myself), so I understand the reality of branding your business on a budget. Here are the things you need to create a cohesive and effective brand identity without breaking the bank. 1. Selfie Headshots For solo...
The Truth About The Psychology of Color & Branding

The Truth About The Psychology of Color & Branding

If you’re not familiar with the phrase color psychology, and you’re looking for information to help you choose the right colors for your brand, you’re probably going to run across information like this: When it’s presented in this manner (there...
5 Ways To Create A Brand That Gets Noticed

5 Ways To Create A Brand That Gets Noticed

Capturing the attention of your dream customers ain’t easy these days, you have lots of competition. So the question is, what can you do to break through all the noise and create a brand that gets noticed? #1 Create a visual identity that sets you apart When...