Branding A Small Business: Is It Even Necessary?

Branding A Small Business: Is It Even Necessary?

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: “Branding isn’t necessary for small businesses, it’s just a...
Finding The Confidence To Get Visible Online

Finding The Confidence To Get Visible Online

As business owners, we want to attract clients we love and that means getting visible with them online. These are all things we think of when we talk about online visibility: 👉Creating a stunning logo and beautiful website 👉Adding content to our blogs 👉Sharing things...
Plan Your Visual Brand in 5 Steps Using Pinterest

Plan Your Visual Brand in 5 Steps Using Pinterest

We all want a visual brand identity that captures our dream customers’ attention and makes us feel proud and happy every time we look at it. But it can be daunting to settle on a creative direction when we’re faced with so many choices. I’ll share a...
10 Ways To Brand Your Solo Business On A Budget

10 Ways To Brand Your Solo Business On A Budget

I work with a lot of solo business owners (and I am one myself), so I understand the reality of “bootstrapping” your brand. Here are the things you need to create a cohesive and effective brand identity without breaking the bank. Disclosure: some of the...
The Truth About The Psychology of Color & Branding

The Truth About The Psychology of Color & Branding

If you’re not familiar with the phrase color psychology, and you’re looking for information to help you choose the right colors for your brand, you’re probably going to run across information like this: When it’s presented in this manner (there...
Fabulous Brand Fonts: 8 Pro Tips For The Non-Designer

Fabulous Brand Fonts: 8 Pro Tips For The Non-Designer

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. But when you’re new to design, it can be confusing when you don’t understand the basic principles–but that’s why you’re here so I’ma hook you up.  In this...