Fabulous Brand Fonts: 8 Pro Tips For The Non-Designer

Fabulous Brand Fonts: 8 Pro Tips For The Non-Designer

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. But when you’re new to design, it can be confusing when you don’t understand the basic principles–but that’s why you’re here so I’ma hook you up.  In this...
Perfectionism Is Holding You Back—How To Get Over It

Perfectionism Is Holding You Back—How To Get Over It

I’m obsessed with figuring out the places where we hold ourselves back from getting visible and building the vision-board version of our businesses, and perfectionism is one of the worst culprits of all. We can’t build a brand and find our dream clients...
4 Tips To Define Your Client Niche When You’re Stuck

4 Tips To Define Your Client Niche When You’re Stuck

This week I caught up with an old friend and colleague; we talked about the ways the internet has changed the way we do business since we first set up shop. It used to be we could place an ad in the newspaper and drum up business—there was scarcity in the market, and...
What This Experiment About Murder Teaches Us About Branding

What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here’s the problem: because we’re humans, we feel uncomfortable...
Why You’re Not Charging Enough For Your Services

Why You’re Not Charging Enough For Your Services

3.18.2018 A few months back, there was a big, heated discussion debate in one of my Facebook groups about how much a business owner should pay to have their logo designed. The designers in the group got pretty upset when loads of people suggested that getting one...