The 5-Step System To Attract Clients Online

The 5-Step System To Attract Clients Online

It gets so old. One day we’re flying on top of the world: booked up with clients, rolling in the dough, and expecting it to only grow and grow and grooooow! … and the next day we wake up to the sound of crickets chirping. It’s called feast-or-famine...
5 Ways To Create A Brand That Gets Noticed

5 Ways To Create A Brand That Gets Noticed

Capturing the attention of your dream customers ain’t easy these days, you have lots of competition. So the question is, what can you do to break through all the noise and create a brand that gets noticed? #1 Create a visual identity that sets you apart When...
Getting to the Bottom of What Your Clients Really Want

Getting to the Bottom of What Your Clients Really Want

This week I had a conversation with a web developer I sometimes collaborate with―we were talking about a new service I’d like to offer my clients and how he could help. He shared his initial ideas and my first reaction was, “That’s not going to work...
Defining Your Niche Without Creating A Customer Avatar

Defining Your Niche Without Creating A Customer Avatar

Yesterday I had a meeting with a friend of mine and he said, “When I read your blog posts, I feel like you’re speaking directly to me.” I replied, “I am speaking directly to you.” More specifically, I’m speaking to people who share...
How To Stop Working For Shitty Clients

How To Stop Working For Shitty Clients

I’ve never met a B2B service-based business owner who doesn’t have at least a billion stories about shitty clients. You know, the ones who… Haggle with you about price. Force you to confront them with yet another conversation about ‘scope...