Defining Your Niche Without Creating A Customer Avatar

Defining Your Niche Without Creating A Customer Avatar

Yesterday I had a meeting with a friend of mine and he said, “When I read your blog posts, I feel like you’re speaking directly to me.” I replied, “I am speaking directly to you.” More specifically, I’m speaking to people who share...
How To Charge More For Your Services

How To Charge More For Your Services

Competition is tough these days and there’s always somebody willing to do it cheaper. How can you position your brand in a way that allows you to charge more for your services? A few months back, there was a big, heated discussion debate in one of my Facebook...
How To Stop Working For Shitty Clients

How To Stop Working For Shitty Clients

I’ve never met a B2B service-based business owner who doesn’t have at least a billion stories about shitty clients. You know, the ones who… Haggle with you about price. Force you to confront them with yet another conversation about ‘scope...
Attract Clients by Becoming “Known For A Thing”

Attract Clients by Becoming “Known For A Thing”

Updated May 31, 2018 I’ve talked with hundreds of business owners and colleagues over the years and they all pretty much have the same big question: “How can I attract clients online?” Why it’s always better to get beyond our personal referral...
Marketing Your Business When You’re Short On Time

Marketing Your Business When You’re Short On Time

Running a service-based business means we get busy serving others–that’s what brings in the cash that pays the bills. Finding the time for marketing very often falls by the wayside. But keeping your client pipeline full and attracting new clients to you is...