3 Things You Need to Know About Social Media ROI

3 Things You Need to Know About Social Media ROI

By Amanda Peterson, Enlightened Digital Social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon...
Create A Social Media Posting Schedule You Can Set & Forget

Create A Social Media Posting Schedule You Can Set & Forget

A lot of people ask me how I schedule my social media posts, so today I thought I’d pull back the curtains on my strategy and show you what’s worked for me and exactly how I’ve created a social media posting schedule that runs on autopilot. First,...
15 Pieces of Advice for New and Aspiring Solopreneurs

15 Pieces of Advice for New and Aspiring Solopreneurs

As a solopreneur for over 15 years, I know exactly what it’s like to go from a steady paycheck to self-employment, and I’ve faced a lot of ups-and-downs along the way. The greatest lessons I’ve learned have come from experience–here’s my...
3 Unconventional Schedule Hacks To Help You Crush Your Goals

3 Unconventional Schedule Hacks To Help You Crush Your Goals

If you’re like most human-people these days, you feel overwhelmed by having too many things to learn, do, and create. You’re busy, but working toward your big picture goals always plays second fiddle to the day-to-day hustle. My #1 ally in getting things...
7 Ways To Make A Great First Impression With Prospective Clients

7 Ways To Make A Great First Impression With Prospective Clients

I’ll be honest with you: I’m not the best or cheapest designer in the world, and I have lots of incredible competition. But when I get the chance to talk with a potential client one-on-one, I almost always land the gig. When the tables are turned and...
The Sleazy Tactic You Should Avoid Using In Your Sales Copy

The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You’re In Sales Too (Whether You Like It or Not) — it’s a short read with a powerful lesson: You never know when you’re speaking to (and pissing off) a customer. It...