Win the SEO Game and Take the Number One Spot

Win the SEO Game and Take the Number One Spot

“Get a website,” they said. “You’ll get loads more business,” they said. “It will be easy,” they said. Well, we’d love to know who “they” are and be able to give them a stern talking to. In the early days of the internet, all you really had to do was set up your site,...
How To Drive Traffic To Your Small Business Website For Free

How To Drive Traffic To Your Small Business Website For Free

It’s a question every website owner has, “How do I drive traffic to my website?” Paying for traffic (advertising on Facebook, Twitter, Pinterest, Google, et al) isn’t feasible for most business owners I know who are bootstrapping their brand...
Optimize Your Images For Social Media, Google Search, & Pinterest

Optimize Your Images For Social Media, Google Search, & Pinterest

Before we dive in, I want to clarify what I mean by “optimize your images.” There are a few factors that go into creating a great social sharing image: Design Appropriateness for the channel Text-based information about the image (behind the scenes in the...
How To Get More Social Shares & Look Great Doing It

How To Get More Social Shares & Look Great Doing It

I’m a frugal business owner and I use a ton of free tools to run my business, but when it comes to getting the maximum results from the content I create (with the limited time I have), I rely on the premium plugin Social Warfare Pro to help get my blog content...
How To Create An About Page That Converts

How To Create An About Page That Converts

Your ABOUT page is likely to be your second-most visited web page: it’s where your site visitors decide whether or not you’re the perfect person to help them and whether or not they like and trust you too, so getting it right is much more important than...
Should You Add A Blog To Your Small Business Website?

Should You Add A Blog To Your Small Business Website?

One of the most common questions I get from my web design clients is, “Should I add a blog?” I always worry a little when this comes up because a lot of business owners don’t understand how much work there is to it. On the other hand, blogging is one...