Tools for an Empowered Website

Tools for an Empowered Website

If you’re planning to build your own website, it’s important to make smart decisions from the get-go. When I build websites for clients, I use tools I know they can master with a bit of training without pulling their hair out. These are the tools I...
Skyrocket Your Website Conversions With This One Simple Trick

Skyrocket Your Website Conversions With This One Simple Trick

Updated: 7.6.2018 I hear this one a lot: I need more traffic. Okay, we all need traffic. Lots of it. But if clients aren’t signing up, what you think is the problem (not enough traffic) probably isn’t the problem. Here’s the truth: traffic’s...
5 Conversion Copywriting Hacks To Liven Up Your Website Copy

5 Conversion Copywriting Hacks To Liven Up Your Website Copy

Use these tips to help you punch up your copy wherever you want a site visitor to take action. First a definition: Conversion copywriting is designed to entice a user to take action on your website. Brand copywriting is something different — that’s your story,...
How To Get Your Website Visitors To Do What You Want

How To Get Your Website Visitors To Do What You Want

We all make a dizzying number of choices every day, from deciding which toothpaste to buy to which Facebook posts to click on. An abundance of choice seems like a great idea because it means having the freedom to do and have what you want, but too much choice leads to...