Branding A Small Business: 8 Essential Components

Branding A Small Business: 8 Essential Components

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: “It’s just a waste of your time and money.” I hear that a...
Finding The Confidence To Get Visible Online

Finding The Confidence To Get Visible Online

As business owners, we want to attract clients we love and that means getting visible with them online. These are all things we think of when we talk about online visibility: 👉Creating a stunning logo and beautiful website 👉Adding content to our blogs 👉Sharing things...
15 Pieces of Advice for New and Aspiring Solopreneurs

15 Pieces of Advice for New and Aspiring Solopreneurs

Whether you’re an independent freelancer just starting out, or you’re dreaming about solopreneurship from your 9-5 job, there’s a lot that goes into running a business all on your own. As a solopreneur for over 15 years, I know exactly what...
The 5-Step Client Attraction System

The 5-Step Client Attraction System

Mastering the art of client attraction is no child’s play. Tell me if this sounds familiar: You put yourself out there in the biggest way possible and wake up to the sound of crickets chirping in your inbox. If you’re not attracting enough of the right...
7 Ways To Make A Great First Impression With Potential Clients

7 Ways To Make A Great First Impression With Potential Clients

Making a great first impression with potential clients is often the determining factor for whether they’ll hire you, and it isn’t all about who has the lowest price. A lot comes down about who they think they’d like to work with most and who they can...
4 Tips To Find Your Niche When You’re Stuck

4 Tips To Find Your Niche When You’re Stuck

This week I caught up with an old friend and we talked about how it used to be so easy to drum up business—there was scarcity in the market. These days the internet is so much noisier and defining your niche market as “anyone who needs what I sell” just...