IT’S MORE THAN A GREAT LOGO, IT’S
There are those who make noise and those who get noticed.
You want to attract your dream customers, but there’s just one tiny problem: your competitors are all out there shouting for their attention.
Exposed to a whopping 10,000 brand messages a day, to your customer it mostly all looks and sounds the same (it’s a lot of noise).
Unless it looks like it’s specifically meant for them, they filter it out so they can function in this noisy world.
So there you are waking up to the sound of crickets each morning and it just doesn’t make any sense — you’re a rockstar, dammit! Maybe you’re just not hustling hard enough or shouting loud enough?
No, no no no. When you play that game, prepare yourself to feel overwhelmed, overworked, and defeated.
The question is, do you want to create more noise? Or do you want to get noticed?
The way to go from invisible to visible and to attract the right people to your business is through
AND I don’t mean PUTTING A LOGO ALL over everything and calling it good.
I mean doing the challenging work of figuring out:
HOW YOU’LL SHOW UP
AND BE SEEN
Your single greatest competitive advantage is that there’s only one you. Knowing your “you-ness” and putting it out there requires courage.
KNOWING WHO YOU REALLY WANT TO SERVE
Everyone is not your customer, and you can’t get visible to just anyone. You must know who your dream customer is and empathize with them.
HOW THE EXPERIENCE is unique
How is it different from what everyone else is offering? What does the future look like for both you and your customer, and what is your promise?
Getting clarity about your brand is hard when you’re too close to it…
Who are you?!
Who do you want to be?!
WHAT DO YOU DO?!
WHY DOES IT MATTER?!
What makes you a special unicorn?!
WHO’S YOUR DREAM CUSTOMER ANYWAY?!
Some of these questions will get you stuck.
Fear, uncertainty, and decision paralysis will hold you back too.
Tough entrepreneurial stuff.
Naturally, we gravitate toward the things we can check off our list: “I know! I’ll hire someone to design a logo and some cool business cards!”
That feels good because it makes a business feel real — it’s tangible. But that’s starting in the middle. Without first getting crystal clear about the brand you wish to create, it’s like decorating your house before laying a foundation.
There’s almost always a breakdown in this process; it becomes frustrating and…
The end result of a “branding” project often disappoints:
You may rely heavily on personal taste and preferences, but you won’t know how to bring your customers into the story.
You may love looking at it, but wind up attracting the wrong people (or no people at all).
YOU LACK CUSTOMER CLARITY.
(But isn’t it about them?)
Rather than honing in on your own superpowers, you look around at what other people are doing so you can copy it.
This makes it all simpler, and it feels fun to follow our brand heroes, but you’ll end up with a cheap knock-off version of someone else’s brand.
YOU AREN’T OWNING YOUR OWN SUPERPOWERS.
(But is this really the way to set yourself apart?)
You create something similar to what others in your industry are doing. It feels safe and familiar: “If it works for them, it’ll work for me.”
But to the customer, your generic brand just looks like:“Which one are you again?” Relevant to your industry, but totally forgettable. Zzzzzz…
YOU’RE AFRAID TO STAND OUT.
(But isn’t that, like… the whole point?)
WITHOUT BRAND CLARITY, IT’S JUST
For every piece of “you need to be doing___” advice you get, you’ll second-guess yourself. You’ll go down rabbit holes, you’ll try this, that, and the other thing to get noticed. And you’ll wake up wondering why your days are filled with so much activity but none of it is helping you create a business that’s truly fulfilling.
Wouldn’t it be nicer to have your dream customers doing a double-take:“Hey! That’s for me!”
Attracting the right people. Doing work you love. Being seen by the people who need to see you.
Hell yes it would. *Cue Hallelujah*
This is the real value of a branding project that doesn’t skip over the “hard stuff.”
creating a brand that attracts clients you love
TAKES SOUL-SEARCHING COURAGE
The ultimate goal of a brave brand is to become known for a thing so the right people are attracted to you.
This will help you market your business above the noise.
This is the work I’m going to help you do.
I’m not only going to ask you the right questions, I’m going to help you frame your thinking. And I’m going to work 1-1 with you to help you get past stuck points, hold you accountable, and guide you through the tough stuff.
When we’re through, you’ll have more than just a logo (although you’ll have that too, and it will be in fabulous alignment with the heart and soul of your business), you’ll have a branding playbook. It’ll keep you focused in a dizzying, noisy world and inform:
Your website design and copy
The things you say and how you say them
How you show up and who you reach out to
What you share on social media
Everything. It’ll inform all your actions.
All your actions = branding.
Simple as that.
Then, after you’ve done all this hard work, and while everyone else is still stuck and stabbing in the dark, it’s going to start getting easier for you. Dare I say it’s going to get fun! Everything you do will be deliberate and focused.
That’s the way it is for a brave brand.
WHO THIS IS NOT FOR
You already plan to emulate what someone else is doing or model others in your industry.
You know what you want and just need a designer to execute your vision.
You’re too busy for all this, and would prefer for someone to do it all for you without your involvement.
You’re not interested in clearing some time to think deeply about your business and make big decisions.
You want a cookie-cutter solution.
In short, if it’s not easy you’re just not interested.
WHO THIS IS FOR
You’re starting or re-branding a small service-based business and…
You want to attract the right clients to you;
You’re open to letting go of what you “think you need” and trust the process;
You’re open to being challenged, and you’re ready to roll up your sleeves and do the work most people skip over;
You’re 100% committed to standing out and being brave, which means doing things that might feel a little scary, but you’re not interested in being small and invisible anymore.
I love working with Taughnee. She’s a great listener, keen observer and a confident designer. Her process is respectful and inspiring and professional.Mia Oxley
Absolutely stunning work! Can’t believe how well she captured my spirit and communicated what I do. Feeling incredibly grateful to find such a treasure!Kathleen Bruno
Taughnee was tremendous to work with. So professional and knowledgeable about her craft and at the same time fun and intuitive… She was able to balance expertise with support of my ideas and guided me perfectly. Hats off to T!Ellen Faye
I loved my experience with Taughnee! She really nailed my brand with her first attempt. She is intuitive, responsive, kind and gave me everything I thought I needed and more. I can’t wait to work with her again!Cristi Adamkosky
- Homework: Branding Bravely Workbook (A guidebook + exercises exclusive to my 1-1 clients)
- Consulting: Two 1-1 Brand Clarity Strategy Sessions
- Strategy Sidekick: Dedicated project channel for the duration so you can ask questions, see progress, and collaborate
- Custom logo: Three concepts to choose from; variations for web & print for the chosen design
- Branding Toolkit: Business card + social media profile graphics + style guide.
- Branding Bravely Playbook: Putting together your playbook will go much further than just your visual design. Together we’ll create your most important brand messaging pillars, define your brand tone & personality, and get clear about your customer and why they should choose you over your competition.
Your Investment: $2,500
Let’s do eeeet!
Book a free 30-minute call, then grab a coffee and let’s have a chat about your biz! Just fill out the form below and I’ll be in touch tout de suite.