IES is a green energy company serving Alaska (and soon, the world). They sent me a hard-to-understand sketch, but one phone call with the marketing director clarified what they were after. She enthusiastically told me the story of how IES is doing something truly innovative.

I immediately felt the excitement of “Everybody should know and understand this!” and set about to take something super complex and simplify it in order to tell this amazing story graphically. 

I took their rough sketch and elaborated the concept. I wanted to tell a larger story than just “what they do”, but convey how their technology will make a huge impact on the lives of people living in remote Alaskan villages, where energy bills are notoriously outrageous.

Reading left to right like a timeline, and black and white transitioning to full technicolor (like in The Wizard of Oz), I first I depicted the dark, dirty, expensive “old” energy of the past, then transitioned to the current service IES provides (the “how it works” to collect and distribute clean energy), and finally to the future—where their service can potentially make a huge impact on not just energy costs, but village waste management, healthcare and even agriculture. This graphic will be used in conjunction with pitch presentations, where they can elaborate on the details and specifics.