Web Design Portfolio
STRATEGY / DESIGN / EMPOWERMENT
The Latest Launch
I set out to achieve several goals with the creative direction: to make a bold first impression, make it easy to maintain brand consistency, and most of all–to make their stories the hero.
You don’t always need a smorgasbord of colors to make a strong impact. For BlackHer, I chose to use one primary “power color,” with the rest is black and white—telling a color story that’s both bold and sophisticated.
I carried that story through with the typography—using big bold headlines and a more traditional font for the body copy, making it easy for the reader to really dig in and focus on the story. A carefully-chosen handwriting font is used as an accent to give it a personal feel.
“Taughnee captured the essence of the
Redesigns That Got Results
From Confusing + Inconsistent to
Easy-to-use, Branded Sales Machine
The Rain or Shine Kids website had major usability and design problems that were impacting sales.
In the initial audit, I identified the problems that were affecting conversions and created a plan to improve the users’ shopping experience.
The Result: Intuitive product categories and navigation, a design that reflects their cheerful, young, and modern brand, fast to load, and a new and easy-to-manage e-commerce system.
Happily, RoSK was purchased by a Japanese company after the redesign. A smashing result!
“The Rain or Shine Kids website was in desperate need of a makeover that reflected our fun brand, and to make us look like a serious contender in the marketplace. I knew Taughnee was the perfect person to help; she was extremely knowledgable and gave us just the right guidance. RoSK has sold to a company in Japan, and I credit the website design for conveying the right message to the online world. When I start my next company, I will work with Endeavor Creative again!”Heather Correa
From Boring + Broken to
Optimized and Customer-focused
While the AES website looked fine, it had massive technical performance problems. And, their content was filled with stodgy “business-speak” that nobody enjoys reading.
We started by getting clear about their value and position in the market, then I helped them re-write their content in more user-focused language. Next was modernizing their visual design and improving site performance — shaving off a whopping 30+ seconds in page load speed.
The Result: Since launch, AES has dominated local search results; traffic and engagement has doubled, and rather than bouncing off the site before it even loads, visitors are now taking the actions AES wants them to.
What some of my wonderful clients have said…
“Absolutely stunning work! Can’t believe how well she captured my spirit and communicated what I do. Feeling incredibly grateful to find such a treasure!”Kathleen Bruno