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Web Design Portfolio


The Latest Launch

BlackHer founders Jocelyn Harmon and Angela Dorn are on a mission to advance the personal, economic, and political power of Black women, and it was my great honor to help them get off to a great start with a website design, brand guide, business cards & an eBook that garnered national attention. 

I set out to achieve several goals with the creative direction: to make a bold first impression, make it easy to maintain brand consistency, and most of all–to make their stories the hero. 

You don’t always need a smorgasbord of colors to make a strong impact. For BlackHer, I chose to use one primary “power color,” with the rest is black and whitetelling a color story that’s both bold and sophisticated.

I carried that story through with the typographyusing big bold headlines and a more traditional font for the body copy, making it easy for the reader to really dig in and focus on the story. A carefully-chosen handwriting font is used as an accent to give it a personal feel.


Taughnee captured the essence of the BlackHer brand, which is all about the showcasing Black women and highlighting our ambition, leadership, and accomplishment.  And working with her is incredibly empowering. Taughnee is more than a website designer and strategist she is a BlackHer ally and friend.

Jocelyn Harmon

Co-Founder, BlackHer

Redesigns That Got Results

Website Design for Kids Clothing Company

From Confusing + Inconsistent to 
Easy-to-use, Branded Sales Machine

The Rain or Shine Kids website had major usability and design problems that were impacting sales.

In the initial audit, I identified the problems that were affecting conversions and created a plan to improve the users’ shopping experience.

The Result: Intuitive product categories and navigation, a design that reflects their cheerful, young, and modern brand, fast to load, and a new and easy-to-manage e-commerce system.

Happily, RoSK was purchased by a Japanese company after the redesign. A smashing result! 

“The Rain or Shine Kids website was in desperate need of a makeover that reflected our fun brand, and to make us look like a serious contender in the marketplace. I knew Taughnee was the perfect person to help; she was extremely knowledgable and gave us just the right guidance. RoSK has sold to a company in Japan, and I credit the website design for conveying the right message to the online world. When I start my next company, I will work with Endeavor Creative again!”

Heather Correa

Owner, Rain or Shine Kids

Website Design for Executive Search Firm

From Boring + Broken to
Optimized and Customer-focused

While the AES website looked fine, it had massive technical performance problems. And, their content was filled with stodgy “business-speak” that nobody enjoys reading.

We started by getting clear about their value and position in the market, then I helped them re-write their content in more user-focused language. Next was modernizing their visual design and improving site performance — shaving off a whopping 30+ seconds in page load speed.

The Result: Since launch, AES has dominated local search results; traffic and engagement has doubled, and rather than bouncing off the site before it even loads, visitors are now taking the actions AES wants them to. 

“Endeavor Creative supports a unique market in that Taughnee has the ability to be strategic, in a way many other designers struggle. Furthermore, her ego stays in check when the client has input that may not necessarily be “best practice,” while at the same time making sure the final product is polished and professional. The video tutorials help the handoff process tremendously, and the fact that they are custom to the client site is above and beyond.” Paula Bradison

President, Alaska Executive Search

What some of my wonderful clients have said…

“Absolutely stunning work! Can’t believe how well she captured my spirit and communicated what I do. Feeling incredibly grateful to find such a treasure!”

Kathleen Bruno

Life Coach & Culinary Instructor

“With Taughnee there is no cookie-cutter approach, she takes the time to know and understand your business and creates an engaging web experience tailored to your specific niche or industry.” — Amy Young

Marketing Strategist, Zencloud Consulting

Taughnee’s work on my blog has been stellar. The results speak for themselves: I’m first in organic search and I regularly receive fan mail about the design. Katya Andresen

Marketing Thought Leader

“I can’t recommend Endeavor Creative highly enough. Taughnee is a talented designer AND she is accommodating, communicative and deadline-oriented. Design doesn’t come in a better package! — Alia McKee

Principal, Sea Change Strategies

A Few More of My Favorite Projects

By the time we’re through, you’ll have more than a pretty website, you’ll feel psyched to get your business off to the best start possible.