There’s hidden power in the web design process
Not to brag or anything, but the most common feedback I get from my clients is that my process is fun. It’s not because I goof around or anything, but because I work hard to educate and inform you along the way. Lots of listening, very little ego. The web design process doesn’t have to be stressful and overwhelming; in fact, it can be empowering and help you get clarity about who you are and where you want to be.
STRATEGY / DESIGN / EMPOWERMENT
What some of my wonderful clients have said…
THE LATEST LAUNCH
I set out to achieve several goals with the creative direction:
- Make their stories the hero
- Make a bold first impression
- Set the tone using typography & photography
- Make it personal
- Make it easy to maintain brand consistency
You don’t always need a smorgasbord of colors to make a strong impact. For BlackHer, I chose to use one primary “power color.” The rest is black and white with one contrasting call to action color—telling a color story that’s both bold and sophisticated.
I carried that story through with the typography—using big bold headlines and a more traditional font for the text, making it easy for the reader to really dig in and focus on the story. A carefully-chosen handwriting font is used as an accent to give it a personal feel.
“Taughnee captured the essence of the
Redesigns THAT GOT results
From Confusing + Inconsistent to
Easy-to-use, Branded Sales Machine
The Rain or Shine Kids website had major usability and design problems that were impacting sales.
In the initial audit, I identified the problems that were affecting conversions and created a plan to improve the users’ shopping experience.
The Result: Intuitive product categories and navigation, a design that reflects their cheerful, young, and modern brand, fast to load, and a new and easy-to-manage e-commerce system.
Happily, RoSK was purchased by a Japanese company after the redesign. A smashing result!
“The Rain or Shine Kids website was in desperate need of a makeover that reflected our fun brand, and to make us look like a serious contender in the marketplace. I knew Taughnee was the perfect person to help; she was extremely knowledgable and gave us just the right guidance. RoSK has sold to a company in Japan, and I credit the website design for conveying the right message to the online world. When I start my next company, I will work with Endeavor Creative again!”Heather Correa
From Boring + Broken to
Optimized and Customer-focused
While the AES website looked fine, it had massive technical performance problems. And, their content was filled with stodgy “business-speak” that nobody enjoys reading.
We started by getting clear about their value and position in the market, then I helped them re-write their content in more user-focused language. Next was modernizing their visual design and improving site performance — shaving off a whopping 30+ seconds in page load speed.
The Result: Since launch, AES has dominated local search results; traffic and engagement has doubled, and rather than bouncing off the site before it even loads, visitors are now taking the actions AES wants them to.