The “tripwire” is one of those horrible, jargon terms that make even my most hardcore marketing friends cringe. If you’re wondering, “What is a tripwire?” let me break it down in real-human-person language: A tripwire is a low-cost...
If you’re in the business of selling services, you’ve undoubtedly met your share of tire kickers. You know the ones — people who have no serious intention of actually hiring you, but they happily engage you in endless back-and-forth emails and...
As a consultant, solopreneur, or creative you know that your most valuable business asset is your time. And yet, one of the biggest challenges of serving clients is keeping our professional boundaries with our clients in check. We THINK that loosening our boundaries...
Whether you’re an independent freelancer just starting out, or you’re dreaming about solopreneurship from your 9-5 job, there’s a lot that goes into running a business all on your own. As a solopreneur for over 15 years, I know exactly what...
If you’re running a tiny business (and if you’re a human-person), from time to time you’ll find yourself a bit stuck―yearning for change and growth, or maybe you need to make an important decision, but you’re not exactly sure which direction...
Hi! I’m Taughnee (sounds like “Tawny”).
I’m a brand strategist that helps consultants and creatives get clear about their value and create messaging and offers that attract clients they love.
Click here to book a free 15-minute call with me to chat about how I can help you level up your online brand.
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