Master the art of client attraction…

4 Pro Tips for Maintaining the Best Client Relationships

By Marie Johnson, Contributing Author at Enlightened Digital  Attracting clients is one thing. Keeping them is another.  Creating strong client relationships is critical to the success of any business. Whether you’re part of a large corporation, running a small business, or even dabble in a bit of...

read more

101 Creative Things You Can Do To Get Clients

It's a question all service-based business owners and freelancers have, "How do I get clients?" I've created a list of 100 ideas to get more of the right people lining up to work with you! I've broken it down into 10 areas of focus. You certainly don't need to do them all, but my goal is for you...

read more

The 5 Steps of the Consumer Decision Making Process

One of the most overlooked secret weapons of marketing is understanding the consumer decision making process and meeting people where they are on that journey. It's natural to want people to sign up the instant they see what we have to offer (because it's amazing, right?)...  but the truth, that's...

read more

Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand storytelling is all the rage these days and it's no wonder: you're competing for your dream clients' attention online with a lot of noise and very few signals are getting through. The way to get their attention is to tell them stories they actually care about. But what is a brand story? A...

read more

How to Create A Value Ladder For Your Services

So you've been hearing all the buzz about the value ladder -- wondering whether you need one and how to go about creating one? Well you're in the right place my friend, I'm going to walk you through it. But first, a definition: what is a value ladder? A value ladder is a lineup of offers that...

read more

Identifying Customer Needs To Create Bullseye Offers

If I were to ask you, "What do your customers need?" could you answer quickly and clearly? Identifying customer needs is crucial if you want to create offers they'll gobble up--because if you're not selling something your customers need, good luck getting them to buy it. This is where a lot of...

read more

3 Clever Ways To Improve Brand Perception

In his famous quote, Jeff Bezos gets to the heart of the definition of brand perception: "Your brand is what people say about you when you're not in the room."  Branding is the process of influencing the way people perceive you so they'll choose you over the competition; but ultimately, your brand...

read more

How To Find Clients Fast – 8 Free & Easy Ways

Figuring out how to get clients fast is not about blogging, sales funnels, growing your Twitter following, or optimizing your website. All of those things will help you build awareness and even convince and convert your dream customers in the long run, but they don’t work like a magic bullet—slow...

read more

Branding A Small Business: 8 Essential Components

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: "It's just a waste of your time and money." I hear that a lot so I told her: "Don't sweat it. Anyone who...

read more

Finding The Confidence To Get Visible Online

As business owners, we want to attract clients we love and that means getting visible with them online. These are all things we think of when we talk about online visibility: 👉Creating a stunning logo and beautiful website 👉Adding content to our blogs 👉Sharing things on social media 👉Networking...

read more

The 5-Step Client Attraction System

Mastering the art of client attraction is no child's play. Tell me if this sounds familiar: You put yourself out there in the biggest way possible and wake up to the sound of crickets chirping in your inbox. If you're not attracting enough of the right people to you, it can feel soul-crushing ......

read more

7 Ways To Make A Great First Impression With Potential Clients

Making a great first impression with potential clients is often the determining factor for whether they'll hire you, and it isn't all about who has the lowest price. A lot comes down to who they think they'd like to work with most and feel they can trust with their business. I'll be honest with...

read more

4 Tips To Find Your Niche When You’re Stuck

This week I caught up with an old friend and we talked about how it used to be so easy to drum up business—there was scarcity in the market. These days the internet is so much noisier and defining your niche market as "anyone who needs what I sell" just doesn't cut it anymore. Whether we want to...

read more

Define Your Niche in 3 Simple Steps

Yesterday I had a meeting with a friend of mine and he said, "When I read your blog posts, I feel like you're speaking directly to me." I replied, "I am speaking directly to you." The reason why it happens that way is because I have a clearly defined niche and target audience. Because I'm clear...

read more

What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here's the problem: because we're humans, we feel uncomfortable when we appear to be different...

read more

How To Charge More For Your Services

Competition is tough these days and there's always somebody willing to do it cheaper. How can you position your brand in a way that allows you to charge more for your services? A few months back, there was a big, heated discussion debate in one of my Facebook groups about how much a business owner...

read more

How To Stop Working For Shitty Clients

I've never met a B2B service-based business owner who doesn't have at least a billion stories about shitty clients. You know, the ones who... Haggle with you about price. Force you to confront them with yet another conversation about 'scope creep.' Try to manipulate you into doing things for free....

read more

Increase Your Value By Becoming “Known For A Thing”

I've talked with hundreds of business owners and colleagues over the years and they all pretty much have the same big question: "How can I attract clients online?" Why it's always better to get beyond our personal referral network to attract clients We all want to find clients online because...

read more

3 Big Mindset Shifts If Launching Your Business Terrifies You

As a designer, I work with clients during the most FUN and EXCITING stages of launching their businesses: the strategy sessions where we dig soul-deep and the creative process where their ideas become a tangible reality... The "Ohhhhh my god! Squeeeeee! It's real! I'm so excited now!" moments are...

read more

Marketing Your Business When You’re Short On Time

Running a service-based business means we get busy serving others--that's what brings in the cash that pays the bills. Finding the time for marketing very often falls by the wayside. But keeping your client pipeline full and attracting new clients to you is crucial for overcoming the "feast or...

read more

How To Break The Freelance ‘Feast or Famine’ Cycle

Let me just state right up front that "The Shoemaker's Children Have No Shoes" might as well have been my tagline for most of my career. If you don't know the story behind the expression... A shoemaker is really great at what he does, but he's so busy making shoes for other people that he doesn't...

read more

How I Turned My Insecurity Into A Brand Asset

I believe that deep down inside every entrepreneur there lies some form of insecurity―something about them they're afraid will hurt them in their business if anyone finds out about it. For example, maybe you think... You're too old. You're too inexperienced. Your learning disability is something...

read more

How To Overcome Your Fears & Get Visible Online

Business owners want to be seen by their dream customers. But getting visible --  I mean really visible -- usually means doing things that make us uncomfortable. Scratch that: terrified? Yes, terrified is a better word. There's a lot of subconscious mumbo-jumbo that goes on when we're running our...

read more

8 Reasons Why Your Website Isn’t Winning Clients

You’re brilliant, talented, and hard working … so how come clients aren't signing up? It might not be you that's the problem, it could be that your website is letting you down in some big way. A question for you... Are you spending a lot of energy on traffic but none on your website itself?  Your...

read more

5 Conversion Copywriting Hacks To Spice Up Your Website Copy

First a definition: Conversion copywriting is designed to entice a user to take action on your website. Brand copywriting is something different — that’s your story, your unique voice, your personality, your tone.  Use these tips to help you punch up your copy wherever you want a site visitor to...

read more

How To Attract Clients You Love To Your Service-Based Business

"Who is your ideal customer?” seems like an easy question, but it’s actually a big, hard, soul-searching question. Surprisingly, most people I ask haven't even given it that much thought. They tilt their head and look at me like I'm crazy and say: "Anybody who needs what I sell... duh!"  When is...

read more

How To Define Your Unique Value Proposition

Defining a Unique Value Proposition (UVP) is one of the most difficult tasks an entrepreneur faces. In fact, I recently read an article that made the case that figuring out your unique value proposition is "bad for business": "Don't spend any more time worrying about what makes you different, just...

read more

Overwhelmed by Digital Marketing? Go with the Flow!

Marketing a business online is overwhelming. For everyone. Even marketing experts. One thing I want you to know is that you're not failing if you don't always feel on top of things. It's not just all you need to learn and all you need to do, it's that you're learning and doing it on a digital...

read more

The Solopreneur’s Guide to Taking Advice

If you're running a tiny business (and if you're a human-person), from time to time you'll find yourself a bit stuck―yearning for change and growth, or maybe you need to make an important decision,  but you're not exactly sure which direction to go. In these situations, it's natural to ask for...

read more

The Client Attraction Mindset Workbook

“No cotton candy here—the homework is hard but laser-tracked to my needs and the tips are fresh and non-recipe-like. 

This guidebook is about action, and, using the homework, I’ve moved my piece forward on the board.”

Kay Vreeland
Publishing Consultant