The conventional way of selling services is
bad for your business.
(And it sucks for your clients too.)
DOES ANY OF THIS SOUND FAMILIAR?
YOU’RE UNDERCHARGING & BURNING OUT
With each passing year, you’re losing more and more business to global competitors who can do it faster and cheaper — so you lower your price and work even harder to keep up.
YOU CAN’T SEEM TO MOVE THE NEEDLE ON YOUR INCOME
Despite the fact that you’ve been at this for a while and you’re positively masterful at what you do, no matter how hard you hustle, you’re unable to scale and grow.
YOU ATTRACT BAD APPLE CLIENTS WHO TEST YOUR SANITY
Projects are often fraught with delays, scope creep, endless revisions, late payments and the incessant testing of boundaries (“URGENT!” emails on the weekend, anyone?)
ALL YOUR TIME IS SPENT SCHMOOZING OR SERVING CLIENTS
The time it takes you to land a client and then actually perform the service means there’s no time left for you to build your business the way you really want it to be.
If you raised your hands to any of those things,
you’re in the right place.
The thing is…
Running a service-based business in modern times means the old way of doing things just doesn’t work the way it used to.
Your dream clients now have infinite options — there’s no longer scarcity in the market — so if you don’t appear to be more valuable than their other options, they’re going to choose the cheapest solution.
(Do you want to be the cheapest solution? Then stop reading, this isn’t for you.)
How your business is going to go for you depends largely on how you describe and deliver your services.
So then why is it that so many people treat their service offerings like an afterthought?
When a potential client visits your services page, if what they find there are some random bullet points of things you’re capable of doing, you’re making it difficult for them to hire you.
Because what happens next is one of two things:
👉If they’re not ready to buy that day, they’ll click away. (Hopefully they’ll come back?)
👉If you’re lucky, they’ll reach out and ask you for a quote.
The request for quote! This is the moment you’ve been waiting for.
Now you get to spend the next days or weeks in back and forth emails, attending meetings and sales calls, coordinating with subcontractors, writing the proposal, negotiating the terms…
And then? After all that!? You can FINALLY send a bill!
Or maybe you lose the gig to a competitor. *sad trombone*
Or maybe you never hear back from them at all…
They were just “kicking tires” and “doing research” and you helped them figure out that this isn’t right for them.
This way of doing things puts you in the position of being an order-taker rather than a go-to expert.
Your clients don’t know your value (because you didn’t tell them) and worse, when you don’t have a defined process they believe it’s their role to lead it….
And when your client is in charge of the process, they’re going to test your boundaries…
👉It’s natural they’re going to want more without having to pay for it.
👉It’s natural they believe you’re at their beck and call.
👉It’s natural they believe everything should all happen on their timeline
👉And if you’re charging by the hour? They’re going to feel anxious about how much it’s going to cost and mistrustful about how long things take (they don’t have a clue).
Is it time to stop doing the things that aren’t working and take back control of your business?
WHAT IF, INSTEAD, YOU DESIGNED OFFERS YOU LOVE
(AND YOUR DREAM CLIENTS WILL LOVE TOO)?
✰ You’re in charge of the process
✰ You set the boundaries
✰ You decide what work you do and what you don’t
✰ You choose who you’ll work with and who you won’t
✰ You decide the value of your expertise
✰ You’re in charge of the process
✰ You charge enough to meet your life goals
✰ You have systems in place for attracting new clients
✰ You leverage your time so you can grow your business
✰ You break the “feast or famine” cycle once and for all
And why not?
This is your business and you’re allowed to design it how you want it to be.
When does this course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course?
What if I am unhappy with the course?
Hi! I’m Taughnee Stone – brand strategist, designer, and owner of Endeavor Creative.
After more than a decade of running a successful referral-based design company, I moved abroad and went from five-figure months to seriously considering setting up shop on Fiverr.
But I didn’t get into business for it to be that way. I wanted freedom, to make enough money to fund travel adventures, and to help the kind of people who wanted to put good into the world.
Inside The Bullseye Offer Formula, I’m sharing everything I learned about designing offers that allow you to build the vision-board version of your business.
See you inside!
Can you guarantee this will work
for my business?
Of course I can’t. Everything in marketing begins with a hypothesis and you can’t know if something will work for you until you put it out there and try it. Don’t believe anybody who claims otherwise.
This is not for you if…
You’ve never worked with clients before
You’re not ready for this program if you’ve never sold a service before, it’s going to be overkill for you at this stage. You’ll want to get some experience first so you understand your strengths, who your ideal clients are, and how you want your business to be before you start creating niche service offerings. Start with my free resources or The Brand Story Blueprint instead.
You’re looking for a “Hail Mary” to save your business
People often contact me for help who want me to guarantee I can turn their business around overnight. Please do not–do not–spend your last dollar on any course or service hoping for a quick fix, there’s no such thing.
But please come back when you’re on solid ground and ready to take it to the next level.
You’re a freelancer who doesn’t want to “do marketing” or “build a brand”
Those are not sarcastic quotation marks, there is absolutely nothing wrong with that. Respect. ✊
If you prefer “being where the customers are” on sites like UpWork and other freelance marketplaces, I get it! You just want to do that thing you do and nothing’s broken. You don’t need this course. When you’re ready to build a brand and create a system that attracts clients to you instead, you know where to find me.
This is for you if…
You’re already established in your business
You’re a consultant, marketer, designer, developer, copywriter, virtual assistant, coach or other service-based professional and you have at least some experience working with clients.
You want to niche down, reposition, or establish location independence
It’s definitely for you if you’re ready for all that. These strategies will help you create offers you can build an online marketing program around to reach a niche market.
You plan to build digital products in the future as a way to build passive income
Then this is a fantastic first step. Before you can devote time to writing ebooks or building courses or other digital products, you first need to take control of how much time you’re spending on client work while still being able to meet your income goals.
You want to scale but you don’t want to build a team or an agency
When you’re selling time, there are only two ways to scale: bring on more humans so you can also sell their time, or charge more money in less time. This course is about designing offers that allow you to do the latter.
You’ve heard the buzz about “productized consulting” and “value ladders” but you’re not completely sure what those things mean or how to go about it
Not for long! Inside you’ll learn my step-by-step formula for creating both.
What I will guarantee is that you are 100% satisfied
30-Day Money Back Guarantee
If you’re not 100% satisfied for any reason, if you don’t find it useful or relevant or if you just don’t enjoy the sound of my voice or my font choices… whatever the reason, email me at firstname.lastname@example.org within 30 days and I’ll issue you a full refund.
No awkward questions asked, no explanations required, and we’ll part as friends. After 30 days I will spend your money. But hopefully by then you’ll be on a path to making much more of it. Deal?