So… you’ve got yourself a website but clients just aren’t signing up?
Let’s turn it into a client-winning machine!
If you’re doing all the right things to get visible but your website is letting you down in some big way, hustling harder to drive traffic just means you’ll be putting more effort into a broken system.
The thing is…
Every website that launches into the world is merely a hypothesis at best.
You simply can’t know what’s going to work (and what won’t) until visitors start interacting with it so you can test your assumptions.
I’ve designed and evaluated hundreds of websites and I can promise you, it doesn’t matter…
Q How pretty your website is
Q How clever your copy
Q How impressive your resume
There are always opportunities to make improvements on your website that lead to more leads, sales, and clients.
You don’t need to hustle harder, you just need to make your website work harder for you.
Are you ready to work smarter? I’ve got your back!
Inside you’ll learn…
UNDERSTAND YOUR SITE VISITORS
Google Analytics is your secret weapon to find opportunities to increase website conversions.
The problem is, most analytics courses are either too basic to be all that useful or too complicated for the average business owner.
I’ll show you how I use it to perform website reviews and glean helpful insights in only a few minutes per week.
You’ll learn the most common website mistakes that notoriously kill conversions that are costing you leads and sales.
The good news is, most conversion killers are “low hanging fruit” most people miss and they’re easily-fixable.
Sometimes a tweak is all it takes to get better results with your website!
A high-converting website is one that helps you meet business goals while creating a great experience for your site visitors.
You’ll learn the most impactful design and copy principles that inspire trust and improve the likelihood your site visitors will take the actions you want them to.
You’ll get the custom Google Analytics dashboard I use in my own business to get the insights I need in about 10 min/wk and a Website Optimization Checklist conveniently formatted in Google Docs so you can review & test your website at your own pace.
How long will it take me to complete the course?
I’ve designed this course so you can get through it in about the time it would take you to take a long lunch break. I’m a huge fan of quick wins and takeaways that you can put into practice immediately.
That said, the purpose of this course is to empower you with knowledge so you can conduct your own site audit and make improvements for better results. How long that will take depends on how many problems and opportunities you find.
My best advice is to approach your website as something you DO rather than something you have. After this course, my hope is that you’ll make optimization an 0n-going habit that you can focus on as you have time.
I already have a website, is this for me?
Inside The Client Machine you’ll learn how to optimize the website you’ve got to get better results. So long as you’re able to make changes and updates to your website, this is for you.
I don't have a website yet, is this for me?
This course is designed for people who already have a website to find opportunities to increase conversions.
That said, it can be helpful to understand these principles in the early stages of planning.
What if I am unhappy with the course?
When does this course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course?
Hi! I’m Taughnee (sounds like “Tawny”) Stone.
I built my first website in 1997. Back then, my day job was helping conduct website usability studies for a marketing research company. There, I spent a lot of time behind those two-sided mirrors learning about website users.
For the next two decades I became known for creating user-friendly websites for entrepreneurs, small business owners, government agencies, authors, universities and bloggers from all over the world.
Inside The Client Machine, I’m sharing my best tips for creating a website that will serve as your your top-performing employee whose job it is to bring you leads, make sales, and win clients.
See you inside!