So… you’ve got yourself a website but clients just aren’t signing up?
Let’s turn it into a client-winning machine!
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If you’re doing all the right things to get visible but your website is letting you down in some big way, hustling harder to drive traffic means you’ll just be putting more effort into a broken system.
The thing is…
Every website that launches into the world is merely a hypothesis, it doesn’t even matter if you hired an ace team of designers and copywriters.
The truth is…
Nobody knows what’s going to work until visitors start interacting with it so you can test your assumptions.
Want to know what high-paid conversion optimization consultants do?
They test assumptions. All day. Every day.
They get paid big bucks because smart website owners know that even a small boost in conversions can make a huge impact on revenue.
I’ve designed and evaluated hundreds of websites and I can promise you, it doesn’t matter…
Q How pretty your website is
Q How clever your copy
Q How impressive your resume
There are always opportunities to make improvements on your website that lead to more leads, sales, and clients.
You don’t need to hustle harder, you just need to make your website work harder for you.
Are you ready to work smarter? I’ve got your back!
Inside you’ll learn…
UNDERSTAND YOUR SITE VISITORS
Google Analytics is your secret weapon to find opportunities to increase website conversions.
The problem is, most analytics courses are either too basic to be all that useful or too complicated for the average business owner.
I’ll show you how I use it to perform website reviews and glean helpful insights in only a few minutes per week.
You’ll learn the most common website mistakes that notoriously kill conversions that are costing you leads and sales.
The good news is, most conversion killers are “low hanging fruit” most people miss and they’re easily-fixable.
Sometimes a tweak is all it takes to get better results with your website!
A high-converting website is one that helps you meet business goals while creating a great experience for your site visitors.
You’ll learn the most impactful design and copy principles that inspire trust and improve the likelihood your site visitors will take the actions you want them to.
You’ll get the custom Google Analytics dashboard I use in my own business to get the insights I need in about 10 min/wk and a Website Optimization Checklist conveniently formatted in Google Docs so you can review & test your website at your own pace.
How long will it take me to complete the course?
That said, the purpose of this course is to empower you with knowledge so you can conduct your own site audit and make improvements for better results. How long that will take depends on how many problems and opportunities you find.
My best advice is to approach your website as something you DO rather than something you have. After this course, my hope is that you’ll make optimization an 0n-going habit that you can focus on as you have time.
I already have a website, is this for me?
I don't have a website yet, is this for me?
That said, it can be helpful to understand these principles in the early stages of planning.
What if I am unhappy with the course?
When does this course start and finish?
How long do I have access to the course?
Regularly $99 – Save 80%!
Hi! I’m Taughnee (sounds like “Tawny”) Stone.
I built my first website in 1997. Back then, my day job was helping conduct website usability studies for a marketing research company. There, I spent a lot of time behind those two-sided mirrors learning about website users.
For the next two decades I became known for creating user-friendly websites for entrepreneurs, small business owners, government agencies, authors, universities and bloggers from all over the world.
Inside The Client Machine, I’m sharing my best tips for creating a website that will serve as your your top-performing employee whose job it is to bring you leads, make sales, and win clients.
See you inside!