How To Use Content Upgrades To Build A Bigger, Better List

How To Use Content Upgrades To Build A Bigger, Better List

List building tactics come and go, but content upgrades provide so much value to you and your site visitors that it’s safe to say this method of list-building is here to stay. If this is a new concept to you, let’s start from square one… What is a...
6 Core Marketing Strategies To Grow Your Online Business

6 Core Marketing Strategies To Grow Your Online Business

If there’s one thing I’ve learned about marketing online, it’s that “just winging it and hoping it works out” is not a good strategy for attracting clients and building a sustainable, scalable business. It requires implementing core...
The Sleazy Tactic You Should Avoid Using In Your Sales Copy

The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You’re In Sales Too (Whether You Like It or Not) — it’s a short read with a powerful lesson: You never know when you’re speaking to (and pissing off) a customer. It...
3 Things You Need to Know About Social Media ROI

3 Things You Need to Know About Social Media ROI

By Amanda Peterson, Enlightened Digital Social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon...
Create A Social Media Posting Schedule You Can Set & Forget

Create A Social Media Posting Schedule You Can Set & Forget

A lot of people ask me how I create my social media posting schedule so today I thought I’d pull back the curtains on my strategy and show you what’s worked for me and exactly how I post to social media on autopilot. First, there are a few ground rules if...