Endeavor Creative Blog

Website Empowerment, Brave Branding, Entrepreneurship & The Art of Client Attraction

3 Unconventional Schedule Hacks To Help You Crush Your Goals

If you're like most human-people these days, you feel overwhelmed by having too many things to learn, do, and create. You're busy, but working toward your big picture goals always plays second fiddle to the day-to-day hustle. My #1 ally in getting things done has been...

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Perfectionism Is Holding You Back–How To Get Over It

I'm obsessed with figuring out the places where we hold ourselves back from getting visible and building the vision-board version of our businesses. We can't build a brand and find our people when we're in thinking mode, learning mode, or busywork mode...it happens...

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4 Tips To Define Your Niche When You’re Stuck

This week I caught up with an old friend and colleague; we talked about the ways the internet has changed the way we do business since we first set up shop. It used to be we could place an ad in the newspaper and drum up business—there was scarcity in the market, and...

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Getting to the Bottom of What Your Clients Really Want

This week I had a conversation with a web developer I sometimes collaborate with -- we were talking about a new service I'd like to offer my clients and how he could help. He shared his initial ideas and my first reaction was, "That's not going to work for my clients,...

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The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You're In Sales Too (Whether You Like It or Not) -- it's a short read with a powerful lesson: You never know when you're speaking to (and pissing off) a customer. It reminded me of a tactic...

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How I Saved Enough Money To Travel & Work

If you run a digital business — meaning if you can work from your laptop and your customers don’t need to see you face-to-face in order to get your work done; and if you don’t have obligations (e.g. family) that require you be present where you are now; there’s...

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What This Experiment About Murder Teaches Us About Branding

3.19.2018 By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here's the problem: because we're humans, we feel uncomfortable...

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Suck At Sales? Then Don’t Sell. Build A Brand Instead.

3.16.2018 The problem with the word "branding" is that it means many different things to different people. Industry pros are always defining it in esoteric ways, and business owners mostly think of it as the process of getting a logo, a fancy website, pro photography...

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How To Stop Working For Shitty Clients

3.10.2018 I've never met a service-based business owner who doesn't have at least a billion stories about shitty clients. You know, the ones who... Haggle with you about price. Force you to confront them with yet another conversation about 'scope creep.' Try to...

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How To Create An About Page That Converts

February 4, 2018 Your ABOUT page is likely to be your second-most visited web page; it's where your site visitors decide whether or not you're the perfect person to help them and whether or not they like and trust you too, so getting it right is much more important...

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Attracting your dream clients when you’re short on time

It's a huge problem for most of us selling services: we're busy doing the "business of our business," so marketing falls by the wayside. The problem is, when we don't create a marketing strategy for ourselves, we get one anyway -- which is the default setting: hoping...

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The Marketing Advice You Shouldn’t Take

1.30.2018 When it comes to giving marketing advice, I try to stay clear of phrases like, "you need to" and "you must." There are exceptions of course: like when something is backed by such strong evidence it would be irresponsible not to speak in absolute terms; and,...

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Should You Add A Blog To Your Small Business Website?

One of the most common questions I get from my web design clients is, "Should I add a blog?" I always worry a little when this comes up because a lot of business owners don't understand how much work there is to it. On the other hand, blogging is one of the very best...

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Turning The Thing That Scares You Most Into A Branding Asset

Jan 9, 2018 What's the one thing you're downplaying in order to appeal to your customers? Maybe it's something you consider to be a weakness, or something that might dissuade people from hiring you... is it possible that this is the very thing that sets you apart...

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How to Get Out of Learning Mode and Into Action Mode

Updated 3.3.2018 If you're struggling to make strides in your business, and if you're spending a great deal of time clicking on blog posts, taking courses, signing up for this, that, and the other thing but you're not really getting anywhere... let's talk about how...

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YOUR VISUAL BRAND IS AFFECTING YOUR BOTTOM LINE… BUT HOW?

Updated 1.29.2018 The question is: is your visual identity helping or hurting your business? Let's clear up a few misconceptions and get to the reasons why design affects your bottom line. Do you need award-winning, professional design in order to build a successful...

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8 Reasons Why Your Website Isn’t Winning Clients

Last Updated: 1.23.2018 You’re brilliant, talented, and hard working … so how come clients aren't signing up? It might not be you that's the problem, it could be that your website is letting you down in some big way. If you're a one-person or micro- business owner...

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Tools for an Empowered Website

If you're planning to build your own website, it's important to make smart decisions from the get-go. When I build websites for clients, I use tools I know they can master with a bit of training without pulling their hair out. These are the tools I recommend and use...

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5 Conversion Copywriting Hacks To Liven Up Your Website Copy

Use these tips to help you punch up your copy wherever you want a site visitor to take action. First a definition: Conversion copywriting is designed to entice a user to take action on your website. Brand copywriting is something different — that’s your story,...

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How To Set Up A Website in Under an Hour

Launching a website can feel daunting. It's natural to have fears: "It’ll take forever." "It’ll cost a fortune." "It’ll be hard." But is there really an easy-fast-cheap button you can press? I recently saw a commercial that claimed that by using their service, you can...

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Overwhelmed by Digital Marketing? Go with the Flow!

Marketing your business online is overwhelming. For everyone. You're not failing if you don't always feel on top of things. It's not just all you need to learn and all you need to do, it's that you're learning and doing it on a digital platform that is filled with...

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6 Ways To Empower Your Website Post Launch

Last updated: 1.20.2018 Yay! You've launched your website! *Throws confetti in the air* After the euphoria settles down, you’ll likely have a lot of questions, like: "What do I do now?"😐 Let's talk about how you can empower your new website to be your hardest-working...

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Understanding Google AMP: Should You Make The Switch?

As we prepare for 2017, AMP is one of the biggest issues concerning your website on the horizon, especially if you're a blogger. Because more people are searching on mobile devices than desktop now, Google's looking to provide the best user experience possible. Enter:...

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5 Warnings Before You Hire a Web Designer

Updated: 1.19.2018 From time to time a potential client comes to me after having a bad experience working with another web designer. I mean, I've really heard some horror stories y'all: money flushed down the drain; a website they've paid for but isn't serving them;...

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How To Earn Your Site Visitor’s Trust On The First Visit

Updated 1/11/2017 What factors cause people to believe the information they find on the web? How will your site visitors know whether to deem you credible and trust you? Let's see what research has to say about it. I recently visited a sales page owned by someone who...

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Taking a Copy First Approach to Designing Your Website

"Content precedes design. Design in the absence of content is not design; it's decoration." — Jeffery Zeldman Most business owners who need a new or improved website start the web design process somewhere in the middle: rather than getting clear about their business...

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The Solopreneur’s Guide to Taking Advice

If you're running a tiny business (and if you're a human-person), from time to time you'll find yourself a bit stuck -- yearning for change and growth, but not exactly sure what to do about it. It's natural to ask for advice, but be careful: not all advice is created...

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