Endeavor Creative Blog

Empowering Service-Based Business Owners to Brand Bravely & Attract Clients They Love

6 Fresh Google Font Combinations For Your Brand

 Find the featured fonts here: Rubik | Overpass | Laila | Nunito | Yeseva One | Source Sans Pro | Lily Script | Muli | Elsie | Karla | Zilla Slab | Chivo Grab My Font Personality Swipe File! I know how time-consuming it is to find the perfect font for your brand or...

Define A Brand Personality Your Dream Clients Will Love

What is brand personality and why should you care about it? Because if your brand doesn't have a defined personality, people will have a much harder time reaching the conclusion that you're the one for them. Consider this: People purchase things from brands they like...

Find Your Perfect Pair (of Fonts)

This guest post is brought to you by the fabulous Deborah Morgan of Bold Web Design When it comes to pairs, we’ve got you covered. The best things come in twos, and fonts are no exceptions. Sit down, buck up, and enjoy the ride because you’re about to get the ultimate...

Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand storytelling is all the rage these days and it's no wonder: you're competing for your dream clients' attention online with a lot of noise and very few signals are getting through. The way to get their attention is to tell them stories they actually care about....

Create A Value Ladder in 5 Easy Steps

What is a value ladder? It's a method of offering value to your clients along every step of their journey and a way for you to maximize the lifetime value of each customer. The way it works in a nutshell: you start by offering something of value for free and then...

Brand Strategy Basics To Help You Attract Clients

Creating a brand strategy is something most small business owners push to the side⸺"I'll get to that later" or 'Meh, I don't need that."⸺and opt for the default strategy instead: "I'll just wing it." Part of the problem is the language used by marketing...

Understand Customer Needs To Create Bullseye Offers

If I were to ask you, "What do your customers need?" could you answer quickly and clearly? Identifying customer needs is crucial if you want to create offers they'll gobble up--because if you're not selling something your customers need, good luck getting them to buy...

3 Clever Ways To Improve Brand Perception

In his famous quote, Jeff Bezos gets to the heart of the definition of brand perception: "Your brand is what people say about you when you're not in the room."  Branding is the process of influencing the way people perceive you so they'll choose you over the...

Win the SEO Game and Take the Number One Spot

The following post was written by the brilliant Hristina Nikolovska of SEOTribunal “Get a website,” they said. “You’ll get loads more business,” they said. “It will be easy,” they said. Well, we’d love to know who “they” are and be able to give them a stern talking...

How To Design An Effective Logo

What makes an effective logo? Whether you're a new designer or planning to "DIY" your own logo design, it's important to understand the aspects of the process that separate the amateurs from the pros. We can talk about what makes a "good" logo, but I think that...

A Simple Trick to Improve Your Services Page Copy

Over the last few months, I've been fine-tuning a new service offering: testing it out on beta clients, ironing out all the kinks, and creating a well-oiled process I feel confident about. So when it came time to write the sales page copy, I thought I had all the...

One Simple But Powerful Exercise To Strengthen Your Brand

We all know that competition is fierce these days. If you want to capture the attention of your dream clients, it's gonna take more than just telling them WHAT you do. Connect with people on an emotional level and they'll stop scrolling and pay attention: "This person...

How to Define Your Worth as A Freelancer

Guest post by Amy-Lynn Denham, Author & Freelance Business Coach What is your worth as a freelancer?  It sounds like a simple enough question, but surprisingly few new freelancers know how to answer it.  I've asked this question before, seen eyes light up with...

How To Get Clients Fast – 8 Free & Easy Ways

Figuring out how to get clients fast is not about blogging, sales funnels, growing your Twitter following, or optimizing your website. All of those things will help you build awareness and even convince and convert your dream customers in the long run, but they don’t...

How I Got Unstuck & Reinvented Myself In My 40s

I'm veering off topic for this blog post to share a personal story, but I think it's a subject a lot of entrepreneurs can relate to: being stuck. At a certain stage in our life and career, we may find ourselves in the monotony of routine, dissatisfied, yearning for...

3 Things You Need to Know About Social Media ROI

By Amanda Peterson, Enlightened Digital Social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon...

Branding A Small Business: 8 Essential Components

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: "It's just a waste of your time and money." I hear that a lot so I told her:...

Finding The Confidence To Get Visible Online

As business owners, we want to attract clients we love and that means getting visible with them online. These are all things we think of when we talk about online visibility: 👉Creating a stunning logo and beautiful website 👉Adding content to our blogs 👉Sharing things...

How To Drive Traffic To Your Small Business Website For Free

It's a question every website owner has, "How do I drive traffic to my website?" Paying for traffic (advertising on Facebook, Twitter, Pinterest, Google, et al) isn't feasible for most business owners I know who are bootstrapping their brand and don't have thousands...

How To Schedule Your Social Media Content With SmarterQueue

  Click here to use my referral link to get double the trial period Resources: How To Create A Social Media Posting Schedule You Can Set & Forget  What 23 Studies Say About The Best Times To Post On Social Media Have a Question? Leave me a comment below, I'll...

Create A Social Media Posting Schedule You Can Set & Forget

A lot of people ask me how I create my social media posting schedule so today I thought I'd pull back the curtains on my strategy and show you what's worked for me and exactly how I post to social media on autopilot. First, there are a few ground rules if your goal is...

Optimize Your Images For SEO, Social Media, & Pinterest

Optimizing your images for seo, social media, and Pinterest is an often-overlooked detail that can make a big difference to make sure your content is discoverable in search. I'm going to walk you through the steps I take to prepare graphics, but first,  I want to...

How To Get More Social Shares & Look Great Doing It

I'm a frugal business owner and I use a ton of free tools to run my business, but when it comes to getting the maximum results from the content I create (with the limited time I have), I rely on the premium plugin Social Warfare Pro to help get my blog content shared...

Plan Your Visual Brand in 5 Steps Using Pinterest

We all want a visual brand identity that captures our dream customers' attention and makes us feel proud and happy every time we look at it. But it can be daunting to settle on a creative direction when we're faced with so many choices. This is where creating a brand...

Branding Your Business On A Budget – 10 Clever Ideas

I work with a lot of solo business owners (and I am one myself), so I understand the reality of branding your business on a budget. Here are the things you need to create a cohesive and effective brand identity without breaking the bank. 1. Selfie Headshots For solo...

15 Pieces of Advice for New and Aspiring Solopreneurs

Whether you're an independent freelancer just starting out, or you're dreaming about solopreneurship from your 9-5 job, there's a lot that goes into running a business all on your own. As a solopreneur for over 15 years, I know exactly what it's like to go from a...

The Truth About The Psychology of Color & Branding

If you're not familiar with the phrase color psychology, and you're looking for information to help you choose the right colors for your brand, you're probably going to run across information like this: When it's presented in this manner (there are a ton of...

The 5-Step Client Attraction System

Mastering the art of client attraction is no child's play. Tell me if this sounds familiar: You put yourself out there in the biggest way possible and wake up to the sound of crickets chirping in your inbox. If you're not attracting enough of the right people to you,...

5 Ways To Create A Brand That Gets Noticed

Capturing the attention of your dream customers ain't easy these days, you have lots of competition. So the question is, what can you do to break through all the noise and create a brand that gets noticed? #1 Create a visual identity that sets you apart When building...

Brand Fonts Guide – 8 Pro Tips for Choosing & Using Yours

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. When used well, fonts have the power to communicate your brand personality and build trust and awareness with your target audience. You might be wondering: What is a...

3 Unconventional Schedule Hacks To Help You Crush Your Goals

If you're like most human-people these days, you feel overwhelmed by having too many things to learn, do, and create. You're busy, but working toward your big picture goals always plays second fiddle to the day-to-day hustle. My #1 ally in getting things done has been...

Perfectionism Is Holding You Back—How To Get Over It

I'm obsessed with figuring out the places where we hold ourselves back from getting visible and building the vision-board version of our businesses, and perfectionism is one of the worst culprits of all. We can't build a brand and find our dream clients when we're in...

7 Ways To Make A Great First Impression With Potential Clients

Making a great first impression with potential clients is often the determining factor for whether they'll hire you, and it isn't all about who has the lowest price. A lot comes down about who they think they'd like to work with most and who they can trust with their...

4 Tips To Find Your Niche When You’re Stuck

This week I caught up with an old friend and we talked about how it used to be so easy to drum up business—there was scarcity in the market. These days the internet is so much noisier and defining your niche market as "anyone who needs what I sell" just doesn't cut it...

Define Your Niche in 3 Simple Steps

Yesterday I had a meeting with a friend of mine and he said, "When I read your blog posts, I feel like you're speaking directly to me." I replied, "I am speaking directly to you." The reason why it happens that way is because I have a clearly defined niche and target...

The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You're In Sales Too (Whether You Like It or Not) -- it's a short read with a powerful lesson: You never know when you're speaking to (and pissing off) a customer. It reminded me of a tactic...

How I Saved Enough Money To Travel & Work

If you run a digital business — meaning if you can work from your laptop and your customers don’t need to see you face-to-face in order to get your work done; and if you don’t have obligations (e.g. family) that require you be present where you are now; there’s...

What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here's the problem: because we're humans, we feel uncomfortable when...

How To Charge More For Your Services

Competition is tough these days and there's always somebody willing to do it cheaper. How can you position your brand in a way that allows you to charge more for your services? A few months back, there was a big, heated discussion debate in one of my Facebook groups...

Suck at Sales? Then Don’t Sell. Build A Brand Instead.

The problem with the word "brand" is that it means many different things to different people. Industry pros are always defining it in esoteric (and often unhelpful) ways and business owners mostly think build a brand means they just need to get themselves a logo, a...

How To Stop Working For Shitty Clients

I've never met a B2B service-based business owner who doesn't have at least a billion stories about shitty clients. You know, the ones who... Haggle with you about price. Force you to confront them with yet another conversation about 'scope creep.' Try to manipulate...

Attract Clients by Becoming “Known For A Thing”

I've talked with hundreds of business owners and colleagues over the years and they all pretty much have the same big question: "How can I attract clients online?" Why it's always better to get beyond our personal referral network to attract clients We all want to...

How To Write An About Page That Converts

Your ABOUT page is likely to be your second-most visited web page: it's where your site visitors decide whether or not you're the perfect person to help them and whether or not they like and trust you too, so getting it right is much more important than most people...

3 Big Mindset Shifts If Launching Your Business Terrifies You

As a designer, I work with clients during the most FUN and EXCITING stages of launching their businesses: the strategy sessions where we dig soul-deep and the creative process where their ideas become a tangible reality... The "Ohhhhh my god! Squeeeeee! It's real! I'm...

Marketing Your Business When You’re Short On Time

Running a service-based business means we get busy serving others--that's what brings in the cash that pays the bills. Finding the time for marketing very often falls by the wayside. But keeping your client pipeline full and attracting new clients to you is crucial...

The Marketing Advice You Shouldn’t Take

When it comes to taking marketing advice, my advice is: be aware of phrases like, "you need to" and "you must." They trigger stress and overwhelm and that's not going to help you get out there and get visible. There are exceptions of course, like if your primary way...

How To Break The Freelance ‘Feast or Famine’ Cycle

Let me just state right up front that "The Shoemaker's Children Have No Shoes" might as well have been my tagline for most of my career. If you don't know the story behind the expression... A shoemaker is really great at what he does, but he's so busy making shoes for...

Should You Add A Blog To Your Small Business Website?

One of the most common questions I get from my small business web design clients is, "Should I add a blog?" I always worry a little when this comes up because a lot of business owners don't understand how much work there is to it. On the other hand, blogging is one of...

How I Turned My Insecurity Into A Brand Asset

I believe that deep down inside every entrepreneur there lies some form of insecurity―something about them they're afraid will hurt them in their business if anyone finds out about it. For example, maybe you think... You're too old. You're too inexperienced. Your...

How to Get Out of Learning Mode and Into Action Mode

If you're struggling to make strides in your business, and if you're spending a great deal of time clicking on blog posts, taking courses, signing up to learn this, that, and the other thing but you're not really getting anywhere with it... let's talk about how you...

How To Overcome Your Fears & Get Visible Online

Business owners want to be seen by their dream customers. But getting visible --  I mean really visible -- usually means doing things that make us uncomfortable. Scratch that: terrified? Yes, terrified is a better word. There's a lot of subconscious mumbo-jumbo that...

How Visual Branding Can Affect Your Bottom Line

Is your visual brand helping or hurting your business? It's worth considering because no matter what you may have heard, visual branding does affect your bottom line in one way or another. Before we dive into whether your visual brand is costing or making you money,...

8 Reasons Why Your Website Isn’t Winning Clients

You’re brilliant, talented, and hard working … so how come clients aren't signing up? It might not be you that's the problem, it could be that your website is letting you down in some big way. A question for you... Are you spending a lot of energy on traffic but none...

Skyrocket Your Website Conversions With This One Simple Trick

I hear this one a lot: I need more traffic. Okay, we all need traffic. Lots of it. But if clients aren't signing up, what you think is the problem (not enough traffic) probably isn't the problem. Here's the truth: traffic's easy to get. You can buy as much as you need...

5 Conversion Copywriting Hacks To Spice Up Your Website Copy

First a definition: Conversion copywriting is designed to entice a user to take action on your website. Brand copywriting is something different — that’s your story, your unique voice, your personality, your tone.  Use these tips to help you punch up your...

One Simple Trick To Get More Website Visitors To Take Action

We all make a dizzying number of choices every day, from deciding which toothpaste to buy to which Facebook posts to click on. An abundance of choice seems like a great idea because it means having the freedom to do and have what you want, but... Too much choice leads...

Logo Design for Startups: Why You Should Avoid Generic Concepts

If the whole point of branding is to help your business stand out from the competition, why do so many startups choose logos that look the same as everyone else's? A design colleague of mine recently made a comment that perfectly illustrates the problem with generic...

How To Attract Clients You Love To Your Service-Based Business

"Who is your ideal customer?” seems like an easy question, but it’s actually a big, hard, soul-searching question. Surprisingly, most people I ask haven't even given it that much thought. They tilt their head and look at me like I'm crazy and say: "Anybody who needs...

How To Define Your Unique Value Proposition

Defining a Unique Value Proposition (UVP) is one of the most difficult tasks an entrepreneur faces. In fact, I recently read an article that made the case that figuring out your unique value proposition is "bad for business": "Don't spend any more time worrying about...

Overwhelmed by Digital Marketing? Go with the Flow!

Marketing a business online is overwhelming. For everyone. Even marketing experts. One thing I want you to know is that you're not failing if you don't always feel on top of things. It's not just all you need to learn and all you need to do, it's that you're learning...

9 Ways To Empower Your Website For Higher Conversions

Let's talk about how you can empower your website for better conversions and turn it into your hardest-working employee--whose job it is to build awareness and trust, generate leads, increase sales, and help you grow your business. Launching a website is a blast, it's...

Understanding Google AMP: Should You Make The Switch?

As we prepare for 2017, AMP is one of the biggest issues concerning your website on the horizon, especially if you're a blogger. Because more people are searching on mobile devices than desktop now, Google's looking to provide the best user experience possible. Enter:...

5 Fatal Mistakes People Make When Hiring A Web Designer

From time to time a potential client comes to me after having a bad experience working with another web designer. I mean, I've really heard some horror stories y'all: money flushed down the drain; a website they've paid for but isn't serving them; domain names held...

The Psychological Reason Why Brand Consistency is So Important

People are always preaching that when it comes to branding: "consistency is key!" But why? What's the big deal about brand consistency? First and foremost, brand consistency is about trust, and establishing it works like this: 👉 In order for people to trust you, they...