Endeavor Creative Blog

Website Empowerment, Brave Branding, Entrepreneurship & The Art of Client Attraction

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Mindset tips & strategies to build your brand.

Create systems and strategies to attract amazing clients to your biz.

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Social media, traffic, productivity & more.

Build the vision-board version of your business! 

The tools I use & recommend.

Most Recent Posts

3 Things You Need to Know About Social Media ROI

By Amanda Peterson, Enlightened Digital Social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon...

Branding A Small Business: Is It Even Necessary?

This week in one of my Facebook groups, a fellow branding professional told a story of how a guru business consultant she knows advises people that branding a small business is unnecessary: "Branding isn't necessary for small businesses, it's just a waste of your time...

Finding The Confidence To Get Visible Online

As business owners, we want to attract clients we love and that means getting visible with them online. These are all things we think of when we talk about online visibility: 👉Creating a stunning logo and beautiful website 👉Adding content to our blogs 👉Sharing things...

How To Drive Traffic To Your Small Business Website For Free

It's a question every website owner has, "How do I drive traffic to my website?" Paying for traffic (advertising on Facebook, Twitter, Pinterest, Google, et al) isn't feasible for most business owners I know who are bootstrapping their brand and don't have thousands...

Create A Social Media Posting Schedule You Can Set & Forget

A lot of people ask me how I schedule my social media posts, so today I thought I'd pull back the curtains on my strategy and show you what's worked for me and exactly how I've created a social media posting schedule that runs on autopilot. First, there are a few...

Optimize Your Images For Social Media, Google Search, & Pinterest

Disclosure: This post contains affiliate links. If you click on a link and make a purchase, I’ll make a small commission at no additional expense to you. Before we dive in, I want to clarify that what I mean by "optimize your images." There are a few factors that go...

How To Get More Social Shares & Look Great Doing It

Disclosure: This post contains affiliate links. If you click on a link and make a purchase, I’ll make a small commission at no additional expense to you. I'm a frugal business owner and I use a ton of free tools to run my business, but when it comes to getting the...

Plan Your Visual Brand in 5 Steps Using Pinterest

We all want a visual brand identity that captures our dream customers' attention and makes us feel proud and happy every time we look at it. But it can be daunting to settle on a creative direction when we're faced with so many choices. I'll share a little designer...

10 Ways To Brand Your Solo Business On A Budget

I work with a lot of solo business owners (and I am one myself), so I understand the reality of "bootstrapping" your brand. Here are the things you need to create a cohesive and effective brand identity without breaking the bank. Disclosure: some of the links in this...

15 Pieces of Advice for New and Aspiring Solopreneurs

As a solopreneur for over 15 years, I know exactly what it's like to go from a steady paycheck to self-employment, and I've faced a lot of ups-and-downs along the way. The greatest lessons I've learned have come from experience--here's my best advice in a nutshell. 1....

The Truth About The Psychology of Color & Branding

If you're not familiar with the phrase color psychology, and you're looking for information to help you choose the right colors for your brand, you're probably going to run across information like this: When it's presented in this manner (there are a ton of...

The 5-Step System To Attract Clients Online

It gets so old. One day we're flying on top of the world: booked up with clients, rolling in the dough, and expecting it to only grow and grow and grooooow! ... and the next day we wake up to the sound of crickets chirping. It's called feast-or-famine mode, and every...

5 Ways To Create A Brand That Gets Noticed

Capturing the attention of your dream customers ain't easy these days, you have lots of competition. So the question is, what can you do to break through all the noise and create a brand that gets noticed? #1 Create a visual identity that sets you apart When building...

Fabulous Brand Fonts: 8 Pro Tips For The Non-Designer

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. But when you're new to design, it can be confusing when you don’t understand the basic principles--but that’s why you’re here so I’ma hook you up.  In this first part of...

3 Unconventional Schedule Hacks To Help You Crush Your Goals

If you're like most human-people these days, you feel overwhelmed by having too many things to learn, do, and create. You're busy, but working toward your big picture goals always plays second fiddle to the day-to-day hustle. My #1 ally in getting things done has been...

Perfectionism Is Holding You Back—How To Get Over It

I'm obsessed with figuring out the places where we hold ourselves back from getting visible and building the vision-board version of our businesses, and perfectionism is one of the worst culprits of all. We can't build a brand and find our dream clients when we're in...

7 Ways To Make A Great First Impression With Prospective Clients

I'll be honest with you: I'm not the best or cheapest designer in the world, and I have lots of incredible competition. But when I get the chance to talk with a potential client one-on-one, I almost always land the gig. When the tables are turned and I'm in the...