Endeavor Creative Blog

Website Empowerment, Brave Branding, Entrepreneurship & The Art of Client Attraction

10 Ways To Brand Your Solo Business On A Budget

I work with a lot of solo business owners (and I am one myself), so I understand the reality of "bootstrapping" your brand. Here are the things you need to create a cohesive and effective brand identity without breaking the bank. Disclosure: some of the links in this...

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15 Pieces of Advice for New and Aspiring Solopreneurs

As a solopreneur for over 15 years, I know exactly what it's like to go from a steady paycheck to self-employment, and I've faced a lot of ups-and-downs along the way. The greatest lessons I've learned have come from experience--here's my best advice in a nutshell. 1....

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The Truth About The Psychology of Color & Branding

If you're not familiar with the phrase color psychology, and you're looking for information to help you choose the right colors for your brand, you're probably going to run across information like this: When it's presented in this manner (there are a ton of...

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The 5-Step System To Attract Clients Online

It gets so old. One day we're flying on top of the world: booked up with clients, rolling in the dough, and expecting it to only grow and grow and grooooow! ... and the next day we wake up to the sound of crickets chirping. It's called feast-or-famine mode, and every...

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5 Ways To Create A Brand That Gets Noticed

Capturing the attention of your dream customers ain't easy these days, you have lots of competition. So the question is, what can you do to break through all the noise and create a brand that gets noticed? #1 Create a visual identity that sets you apart When building...

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Fabulous Brand Fonts: 8 Pro Tips For The Non-Designer

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. But when you're new to design, it can be confusing when you don’t understand the basic principles--but that’s why you’re here so I’ma hook you up.  In this first part of...

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3 Unconventional Schedule Hacks To Help You Crush Your Goals

If you're like most human-people these days, you feel overwhelmed by having too many things to learn, do, and create. You're busy, but working toward your big picture goals always plays second fiddle to the day-to-day hustle. My #1 ally in getting things done has been...

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Perfectionism Is Holding You Back—How To Get Over It

I'm obsessed with figuring out the places where we hold ourselves back from getting visible and building the vision-board version of our businesses, and perfectionism is one of the worst culprits of all. We can't build a brand and find our dream clients when we're in...

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4 Tips To Define Your Client Niche When You’re Stuck

This week I caught up with an old friend and colleague; we talked about the ways the internet has changed the way we do business since we first set up shop. It used to be we could place an ad in the newspaper and drum up business—there was scarcity in the market, and...

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Getting to the Bottom of What Your Clients Really Want

This week I had a conversation with a web developer I sometimes collaborate with―we were talking about a new service I'd like to offer my clients and how he could help. He shared his initial ideas and my first reaction was, "That's not going to work for my clients,...

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Defining Your Niche Without Creating A Customer Avatar

Yesterday I had a meeting with a friend of mine and he said, "When I read your blog posts, I feel like you're speaking directly to me." I replied, "I am speaking directly to you." More specifically, I'm speaking to people who share a common set of characteristics,...

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The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You're In Sales Too (Whether You Like It or Not) -- it's a short read with a powerful lesson: You never know when you're speaking to (and pissing off) a customer. It reminded me of a tactic...

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How I Saved Enough Money To Travel & Work

If you run a digital business — meaning if you can work from your laptop and your customers don’t need to see you face-to-face in order to get your work done; and if you don’t have obligations (e.g. family) that require you be present where you are now; there’s...

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What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here's the problem: because we're humans, we feel uncomfortable when...

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Why You’re Not Charging Enough For Your Services

3.18.2018 A few months back, there was a big, heated discussion debate in one of my Facebook groups about how much a business owner should pay to have their logo designed. The designers in the group got pretty upset when loads of people suggested that getting one...

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Suck At Sales? Then Don’t Sell. Build A Brand Instead.

 Updated 5.31.2018 What does it mean to build a brand? First, the problem with the word "branding" is that it means many different things to different people. Industry pros are always defining it in esoteric ways and business owners mostly think of it as the process...

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How To Stop Working For Shitty Clients

I've never met a B2B service-based business owner who doesn't have at least a billion stories about shitty clients. You know, the ones who... Haggle with you about price. Force you to confront them with yet another conversation about 'scope creep.' Try to manipulate...

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Attract Clients by Becoming “Known For A Thing”

Updated May 31, 2018 I've talked with hundreds of business owners and colleagues over the years and they all pretty much have the same big question: "How can I attract clients online?" Why it's always better to get beyond our personal referral network to attract...

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How To Create An About Page That Converts

February 4, 2018 Your ABOUT page is likely to be your second-most visited web page: it's where your site visitors decide whether or not you're the perfect person to help them and whether or not they like and trust you too, so getting it right is much more important...

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3 Big Mindset Shifts If Launching Your Business Terrifies You

As a designer, I work with clients during the most FUN and EXCITING stages of launching their businesses: the strategy sessions where we dig soul-deep and the creative process where their ideas become a tangible reality... The "Ohhhhh my god! Squeeeeee! It's real! I'm...

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Attracting Your Dream Clients When You’re Short On Time

Updated 5.30.2018 Being in the business of serving others means we're busy doing the things that bring in the moolah, so attracting our dream clients (a.k.a. marketing) often falls by the wayside. The problem is, when we don't create a marketing strategy for...

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The Marketing Advice You Shouldn’t Take

1.30.2018 When it comes to taking marketing advice, my advice is: be aware of phrases like, "you need to" and "you must." They trigger stress and overwhelm and that's not going to help you get out there and get visible. There are exceptions of course, like if your...

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Should You Add A Blog To Your Small Business Website?

Updated 7.7.2018 One of the most common questions I get from my web design clients is, "Should I add a blog?" I always worry a little when this comes up because a lot of business owners don't understand how much work there is to it. On the other hand, blogging is one...

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How I Turned My Insecurity Into A Brand Asset

Updated June 1, 2018 I believe that deep down inside every entrepreneur there lies some form of insecurity--something about them that they're afraid will hurt them in their business if anyone finds out about it. Maybe you think... You're too old. You're too...

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How to Get Out of Learning Mode and Into Action Mode

Updated 3.3.2018 If you're struggling to make strides in your business, and if you're spending a great deal of time clicking on blog posts, taking courses, signing up to learn this, that, and the other thing but you're not really getting anywhere with it... let's talk...

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YOUR VISUAL BRAND IS AFFECTING YOUR BOTTOM LINE… BUT HOW?

Updated 1.29.2018 The question is: is your visual identity helping or hurting your business? Let's clear up a few misconceptions and get to the reasons why design affects your bottom line. Do you need award-winning, professional design in order to build a successful...

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8 Reasons Why Your Website Isn’t Winning Clients

Last Updated: 6.2.2018 You’re brilliant, talented, and hard working … so how come clients aren't signing up? It might not be you that's the problem, it could be that your website is letting you down in some big way. I know, because part of what I do for a living is...

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Tools for an Empowered Website

If you're planning to build your own website, it's important to make smart decisions from the get-go. When I build websites for clients, I use tools I know they can master with a bit of training without pulling their hair out. These are the tools I recommend and use...

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Skyrocket Your Website Conversions With This One Simple Trick

Updated: 7.6.2018 I hear this one a lot: I need more traffic. Okay, we all need traffic. Lots of it. But if clients aren't signing up, what you think is the problem (not enough traffic) probably isn't the problem. Here's the truth: traffic's easy to get. You can buy...

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5 Conversion Copywriting Hacks To Liven Up Your Website Copy

Use these tips to help you punch up your copy wherever you want a site visitor to take action. First a definition: Conversion copywriting is designed to entice a user to take action on your website. Brand copywriting is something different — that’s your story,...

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How To Set Up A Website in Under an Hour

Launching a website can feel daunting. It's natural to have fears: "It’ll take forever." "It’ll cost a fortune." "It’ll be hard." But is there really an easy-fast-cheap button you can press? I recently saw a commercial that claimed that by using their service, you can...

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Overwhelmed by Digital Marketing? Go with the Flow!

Marketing a business online is overwhelming. For everyone. Even marketing experts. One thing I want you to know is that you're not failing if you don't always feel on top of things. It's not just all you need to learn and all you need to do, it's that you're learning...

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9 Ways To Empower Your Website For Better Conversions

Last updated: 1.20.2018 Let's talk about how you can empower your new website for better conversions and turn it into your hardest-working employee--whose job it is to build awareness and trust, generate leads, increase sales, and help you grow your business....

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Understanding Google AMP: Should You Make The Switch?

As we prepare for 2017, AMP is one of the biggest issues concerning your website on the horizon, especially if you're a blogger. Because more people are searching on mobile devices than desktop now, Google's looking to provide the best user experience possible. Enter:...

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5 Fatal Mistakes People Make When Hiring A Web Designer

Updated: 1.19.2018 From time to time a potential client comes to me after having a bad experience working with another web designer. I mean, I've really heard some horror stories y'all: money flushed down the drain; a website they've paid for but isn't serving them;...

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How To Earn Your Site Visitors’ Trust On The First Visit

Updated 1/11/2017 What factors cause people to believe the information they find on the web? How will your site visitors know whether to deem you credible and to trust you? Let's see what research has to say about it... First, a little story about how one financial...

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Taking a Copy First Approach to Designing Your Website

"Content precedes design. Design in the absence of content is not design; it's decoration." — Jeffery Zeldman Most business owners who need a new or improved website start the web design process somewhere in the middle: rather than getting clear about their business...

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The Solopreneur’s Guide to Taking Advice

If you're running a tiny business (and if you're a human-person), from time to time you'll find yourself a bit stuck―yearning for change and growth, or maybe you need to make an important decision (but you're not exactly sure which direction to go). In these...

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Evaluating Your Own Website: A Zen Approach to Optimization

Last Updated 1.16.2018 Looking at people’s websites is a big part of what I do for a living. I can almost always spot areas that, if improved upon, will lead to better results (including my own website, believe me...). But talking to other people about their websites...

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