Endeavor Creative Blog

Website Empowerment, Brave Branding, Entrepreneurship & The Art of Client Attraction

Browse By Category

Mindset tips & strategies to build your brand.

Create systems and strategies to attract amazing clients to your biz.

Empower your website to convince & convert.

Social media, traffic, productivity & more.

Build the vision-board version of your business! 

The tools I use & recommend.

Most Recent Posts

7 Ways To Make A Great First Impression With Prospective Clients

I'll be honest with you: I'm not the best or cheapest designer in the world, and I have lots of incredible competition. But when I get the chance to talk with a potential client one-on-one, I almost always land the gig. When the tables are turned and I'm in the...

4 Tips To Define Your Client Niche When You’re Stuck

This week I caught up with an old friend and colleague; we talked about the ways the internet has changed the way we do business since we first set up shop. It used to be we could place an ad in the newspaper and drum up business—there was scarcity in the market, and...

Getting to the Bottom of What Your Clients Really Want

This week I had a conversation with a web developer I sometimes collaborate with―we were talking about a new service I'd like to offer my clients and how he could help. He shared his initial ideas and my first reaction was, "That's not going to work for my clients,...

Defining Your Niche Without Creating A Customer Avatar

Yesterday I had a meeting with a friend of mine and he said, "When I read your blog posts, I feel like you're speaking directly to me." I replied, "I am speaking directly to you." More specifically, I'm speaking to people who share a common set of characteristics,...

The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You're In Sales Too (Whether You Like It or Not) -- it's a short read with a powerful lesson: You never know when you're speaking to (and pissing off) a customer. It reminded me of a tactic...

How I Saved Enough Money To Travel & Work

If you run a digital business — meaning if you can work from your laptop and your customers don’t need to see you face-to-face in order to get your work done; and if you don’t have obligations (e.g. family) that require you be present where you are now; there’s...

What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here's the problem: because we're humans, we feel uncomfortable when...

Why You’re Not Charging Enough For Your Services

3.18.2018 A few months back, there was a big, heated discussion debate in one of my Facebook groups about how much a business owner should pay to have their logo designed. The designers in the group got pretty upset when loads of people suggested that getting one...

Suck At Sales? Then Don’t Sell. Build A Brand Instead.

 Updated 5.31.2018 What does it mean to build a brand? First, the problem with the word "branding" is that it means many different things to different people. Industry pros are always defining it in esoteric ways and business owners mostly think of it as the process...

How To Stop Working For Shitty Clients

I've never met a B2B service-based business owner who doesn't have at least a billion stories about shitty clients. You know, the ones who... Haggle with you about price. Force you to confront them with yet another conversation about 'scope creep.' Try to manipulate...

Attract Clients by Becoming “Known For A Thing”

Updated May 31, 2018 I've talked with hundreds of business owners and colleagues over the years and they all pretty much have the same big question: "How can I attract clients online?" Why it's always better to get beyond our personal referral network to attract...

How To Create An About Page That Converts

February 4, 2018 Your ABOUT page is likely to be your second-most visited web page: it's where your site visitors decide whether or not you're the perfect person to help them and whether or not they like and trust you too, so getting it right is much more important...

3 Big Mindset Shifts If Launching Your Business Terrifies You

As a designer, I work with clients during the most FUN and EXCITING stages of launching their businesses: the strategy sessions where we dig soul-deep and the creative process where their ideas become a tangible reality... The "Ohhhhh my god! Squeeeeee! It's real! I'm...

Attracting Your Dream Clients When You’re Short On Time

Updated 5.30.2018 Being in the business of serving others means we're busy doing the things that bring in the moolah, so attracting our dream clients (a.k.a. marketing) often falls by the wayside. The problem is, when we don't create a marketing strategy for...

The Marketing Advice You Shouldn’t Take

1.30.2018 When it comes to taking marketing advice, my advice is: be aware of phrases like, "you need to" and "you must." They trigger stress and overwhelm and that's not going to help you get out there and get visible. There are exceptions of course, like if your...