Essential Components of a Strong Brand Identity

Essential Components of a Strong Brand Identity

When we think about the word “branding,” what usually comes to mind are the things that our customers can see — our logo, website, and our distinct colors and fonts. But these things are actually a more specific facet of branding known as brand...
How To Create A Brand Guide + Template for Canva

How To Create A Brand Guide
+ Template for Canva

Creating a brand guide is a super valuable exercise for any business — it’s a process that helps you really think through how you’re going to create consistency with your visuals and delves into the deeper, more philosophical aspects of your brand...
The Four Stages of Freelancing (And How to Level Up)

The Four Stages of Freelancing
(And How to Level Up)

There are two types of freelancers: those who proudly call themselves freelancers and those who wouldn’t be caught dead using that term and prefer to call themselves entrepreneurs instead (but they’re often times still technically freelancers). Because I...
Brand Fonts Guide – 8 Pro Tips for Choosing & Using Yours

Brand Fonts Guide – 8 Pro Tips for Choosing & Using Yours

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. When used well, fonts have the power to communicate your brand personality and build trust and awareness with your target audience. You might be...
How To Stand Out And Build A Remarkable Brand On YouTube

How To Stand Out And Build A Remarkable Brand On YouTube

Special thanks to video editor and brand designer Paigon Davis of Natasha Lane Design Co. for the following guest contribution. Want to know how to stand out and build a remarkable brand on YouTube? It used to be easy to stand out on YouTube. You just had to create...