6 Reasons You Should Create Productized Service Offerings

6 Reasons You Should Create Productized Service Offerings

The concept of the productized service has become all the rage and for good reason: online competition is fierce and we’re all battling it out for our dream clients’ attention. How you present your service offerings matters, because when you look at it...
Brand Promise: Connecting Your Message With Your Client Experience

Brand Promise: Connecting Your Message With Your Client Experience

What is a brand promise? Like most things related to the subject of branding, there are a lot of esoteric and conflicting definitions floating around. To make it simple… A brand promise is any claim you make about the experience your clients can expect when they...
Define A Brand Personality Your Dream Clients Will Love

Define A Brand Personality Your Dream Clients Will Love

What is brand personality and why should you care about it? Because if your brand doesn’t have a defined personality, people will have a much harder time reaching the conclusion that you’re the one for them. Consider this: People purchase things from...
Find Your Perfect Pair (of Fonts)

Find Your Perfect Pair (of Fonts)

This guest post is brought to you by the fabulous Deborah Morgan of Bold Web Design When it comes to pairs, we’ve got you covered. The best things come in twos, and fonts are no exceptions. Sit down, buck up, and enjoy the ride because you’re about to get the ultimate...
Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand storytelling is all the rage these days and it’s no wonder: you’re competing for your dream clients’ attention online with a lot of noise and very few signals are getting through. The way to get their attention is to tell them stories they...
Brand Strategy Basics To Help You Attract Clients

Brand Strategy Basics To Help You Attract Clients

Creating a brand strategy is something most small business owners push to the side⸺”I’ll get to that later” or ‘Meh, I don’t need that.”⸺and opt for the default strategy instead: “I’ll just wing it.” Part of...