The Four Stages of Freelancing (And How to Level Up)

The Four Stages of Freelancing
(And How to Level Up)

There are two types of freelancers: those who proudly call themselves freelancers and those who wouldn’t be caught dead using that term and prefer to call themselves entrepreneurs instead (but they’re often times still technically freelancers). Because I...
How To Stand Out And Build A Remarkable Brand On YouTube

How To Stand Out And Build A Remarkable Brand On YouTube

Special thanks to video editor and brand designer Paigon Davis of Natasha Lane Design Co. for the following guest contribution. Want to know how to stand out and build a remarkable brand on YouTube? It used to be easy to stand out on YouTube. You just had to create...
10 Essential Branding Factors To Build A Successful Brand

10 Essential Branding Factors To Build A Successful Brand

Online marketing is a combat sport, am I right? With each passing year, it becomes increasingly difficult for a small business to build an audience, beat the algorithms, and break through the noise to win the hearts of customers. Because of this environment, I find...
Brand Essence: The Emotional Reason For Customers To Care

Brand Essence: The Emotional Reason For Customers To Care

Branding your business takes more than designing a logo and calling it good. It requires introspection and clarity about who you are and why anybody should care.  Brand essence describes your brand in a nutshell. It’s a one to three-word statement that expresses...