10 Branding Factors That Lead To Genuine Customer Affinity

10 Branding Factors That Lead To Genuine Customer Affinity

Online marketing is a combat sport, am I right? With each passing year, it becomes increasingly difficult for a small business to build an audience, beat the algorithms, and break through the noise to win the hearts of customers. Because of this environment, I find...
Brand Essence: The Emotional Reason For Customers To Care

Brand Essence: The Emotional Reason For Customers To Care

Branding your business takes more than designing a logo and calling it good. It requires introspection and clarity about who you are and why anybody should care.  Brand essence describes your brand in a nutshell. It’s a one to three-word statement that expresses a...
6 Core Marketing Strategies To Grow Your Online Business

6 Core Marketing Strategies To Grow Your Online Business

If there’s one thing I’ve learned about marketing online, it’s that “just winging it and hoping it works out” is not a good strategy for attracting clients and building a sustainable, scalable business. It requires implementing core...
4 Pro Tips for Maintaining the Best Client Relationships

4 Pro Tips for Maintaining the Best Client Relationships

By Marie Johnson, Contributing Author at Enlightened Digital  Attracting clients is one thing. Keeping them is another.  Creating strong client relationships is critical to the success of any business. Whether you’re part of a large corporation, running a small...
The Sleazy Tactic You Should Avoid Using In Your Sales Copy

The Sleazy Tactic You Should Avoid Using In Your Sales Copy

This morning while having my coffee, I happened upon this awesome article, You’re In Sales Too (Whether You Like It or Not) — it’s a short read with a powerful lesson: You never know when you’re speaking to (and pissing off) a customer. It...