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What This Experiment About Murder Teaches Us About Branding

What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here’s the problem: because we’re humans, we feel...
The Psychological Reason Why Brand Consistency is So Important

The Psychological Reason Why Brand Consistency is So Important

People are always preaching that when it comes to branding: “consistency is key!” But why? What’s the big deal about brand consistency? First and foremost, brand consistency is about trust, and establishing it works like this: 👉 In order for...
Clarify Your Brand Message With These 5 Simple Questions

Clarify Your Brand Message With These 5 Simple Questions

If you’re looking to attract more high-quality clients to your business, the first imperative is to make your brand message clear, relevant, and focused.  Put yourself in the shoes of your dream clients. They’re busy. Distracted. Overwhelmed....
Finding The Confidence To Get Visible Online

Finding The Confidence To Get Visible Online

As business owners, we want to attract clients we love and that means getting visible with them online. These are all things we think of when we talk about online visibility: 👉Creating a stunning logo and beautiful website 👉Adding content to our blogs 👉Sharing things...