The 5-Step Client Attraction System

The 5-Step Client Attraction System

Mastering the art of client attraction is no child’s play. Tell me if this sounds familiar: You put yourself out there in the biggest way possible and wake up to the sound of crickets chirping in your inbox. If you’re not attracting enough of the right...
Marketing Your Business When You’re Short On Time

Marketing Your Business When You’re Short On Time

Running a service-based business means we get busy serving others–that’s what brings in the cash that pays the bills. Finding the time for marketing very often falls by the wayside. But keeping your client pipeline full and attracting new clients to you is...
The 5 Steps of the Consumer Decision Making Process

The 5 Steps of the Consumer Decision Making Process

One of the most overlooked secret weapons of marketing is understanding the consumer decision making process and meeting people where they are on that journey. It’s natural to want people to sign up the instant they see what we have to offer (because it’s...
How To Attract Clients You Love To Your Service-Based Business

How To Attract Clients You Love To Your Service-Based Business

“Who is your ideal customer?” seems like an easy question, but it’s actually a big, hard, soul-searching question. Surprisingly, most people I ask haven’t even given it that much thought. They tilt their head and look at me like I’m crazy and...
The Four Stages of Freelancing (And How to Level Up)

The Four Stages of Freelancing
(And How to Level Up)

There are two types of freelancers: those who proudly call themselves freelancers and those who wouldn’t be caught dead using that term and prefer to call themselves entrepreneurs instead (but they’re often times still technically freelancers). Because I...