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What This Experiment About Murder Teaches Us About Branding

What This Experiment About Murder Teaches Us About Branding

By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market.  Here’s the problem: because we’re humans, we feel...
Finding The Confidence To Get Visible Online

Finding The Confidence To Get Visible Online

As business owners, we want to attract clients we love and that means getting visible with them online. These are all things we think of when we talk about online visibility: 👉Creating a stunning logo and beautiful website 👉Adding content to our blogs 👉Sharing things...
The 5-Step Client Attraction System

The 5-Step Client Attraction System

Mastering the art of client attraction is no child’s play. Tell me if this sounds familiar: You put yourself out there in the biggest way possible and wake up to the sound of crickets chirping in your inbox. If you’re not attracting enough of the right...
Marketing Your Business When You’re Short On Time

Marketing Your Business When You’re Short On Time

Running a service-based business means we get busy serving others–that’s what brings in the cash that pays the bills. Finding the time for marketing very often falls by the wayside. But keeping your client pipeline full and attracting new clients to you is...
The 5 Steps of the Consumer Decision Making Process

The 5 Steps of the Consumer Decision Making Process

One of the most overlooked secret weapons of marketing is understanding the consumer decision making process and meeting people where they are on that journey. It’s natural to want people to sign up the instant they see what we have to offer (because it’s...