Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand storytelling is all the rage these days and it’s no wonder: you’re competing for your dream clients’ attention online with a lot of noise and very few signals are getting through. The way to get their attention is to tell them stories they...
Understand Customer Needs To Create Bullseye Offers

Understand Customer Needs To Create Bullseye Offers

If I were to ask you, “What do your customers need?” could you answer quickly and clearly? Identifying customer needs is crucial if you want to create offers they’ll gobble up–because if you’re not selling something your customers need,...
3 Clever Ways To Improve Brand Perception

3 Clever Ways To Improve Brand Perception

In his famous quote, Jeff Bezos gets to the heart of the definition of brand perception: “Your brand is what people say about you when you’re not in the room.”  Branding is the process of influencing the way people perceive you so they’ll...
A Simple Trick to Improve Your Services Page Copy

A Simple Trick to Improve Your Services Page Copy

Over the last few months, I’ve been fine-tuning a new service offering: testing it out on beta clients, ironing out all the kinks, and creating a well-oiled process I feel confident about. So when it came time to write the sales page copy, I thought I had all...
How to Define Your Worth as A Freelancer

How to Define Your Worth as A Freelancer

Guest post by Amy-Lynn Denham, Author & Freelance Business Coach What is your worth as a freelancer?  It sounds like a simple enough question, but surprisingly few new freelancers know how to answer it.  I’ve asked this question before, seen eyes light up...
How To Get Clients Fast – 8 Free & Easy Ways

How To Get Clients Fast – 8 Free & Easy Ways

Figuring out how to get clients fast is not about blogging, sales funnels, growing your Twitter following, or optimizing your website. All of those things will help you build awareness and even convince and convert your dream customers in the long run, but they don’t...