4 Pro Tips for Maintaining the Best Client Relationships

4 Pro Tips for Maintaining the Best Client Relationships

By Marie Johnson, Contributing Author at Enlightened Digital  Attracting clients is one thing. Keeping them is another.  Creating strong client relationships is critical to the success of any business. Whether you’re part of a large corporation, running a small...
101 Creative Things You Can Do To Get Clients

101 Creative Things You Can Do To Get Clients

It’s a question all service-based business owners and freelancers have, “How do I get clients?” I’ve created a list of 100 ideas to get more of the right people lining up to work with you! I’ve broken it down into 10 areas of focus. You...
The 5 Steps of the Consumer Decision Making Process

The 5 Steps of the Consumer Decision Making Process

One of the most overlooked secret weapons of marketing is understanding the consumer decision making process and meeting people where they are on that journey. It’s natural to want people to sign up the instant they see what we have to offer (because it’s...
Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand storytelling is all the rage these days and it’s no wonder: you’re competing for your dream clients’ attention online with a lot of noise and very few signals are getting through. The way to get their attention is to tell them stories they...
How to Create A Value Ladder For Your Services

How to Create A Value Ladder For Your Services

So you’ve been hearing all the buzz about the value ladder — wondering whether you need one and how to go about creating one? Well you’re in the right place my friend, I’m going to walk you through it. But first, a definition: what is a value...
Identifying Customer Needs To Create Bullseye Offers

Identifying Customer Needs To Create Bullseye Offers

If I were to ask you, “What do your customers need?” could you answer quickly and clearly? Identifying customer needs is crucial if you want to create offers they’ll gobble up–because if you’re not selling something your customers need,...