Brand Promise: Connecting Your Message With Your Client Experience

Brand Promise: Connecting Your Message With Your Client Experience

What is a brand promise? Like most things related to the subject of branding, there are a lot of esoteric and conflicting definitions floating around. To make it simple… A brand promise is any claim you make about the experience your clients can expect when they...
6 Fresh Google Font Combinations For Your Brand

6 Fresh Google Font Combinations For Your Brand

 Find the featured fonts here: Rubik | Overpass | Laila | Nunito | Yeseva One | Source Sans Pro | Lily Script | Muli | Elsie | Karla | Zilla Slab | Chivo Grab My Font Personality Swipe File! I know how time-consuming it is to find the perfect font for your brand or...
Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand Storytelling: 5 Rules For Telling A Story That Attracts

Brand storytelling is all the rage these days and it’s no wonder: you’re competing for your dream clients’ attention online with a lot of noise and very few signals are getting through. The way to get their attention is to tell them stories they...
How to Create A Value Ladder For Your Services

How to Create A Value Ladder For Your Services

What is a value ladder? It’s a method of offering value to your clients along every step of their journey and a way for you to maximize the lifetime value of each customer. The way it works in a nutshell: you start by offering something of value for free and...