10 Branding Factors Influence Customer Affinity

10 Branding Factors Influence Customer Affinity

Online marketing is a combat sport, am I right? With each passing year, it becomes increasingly difficult for a small business to build an audience, beat the algorithms, and break through the noise to win the hearts of customers. Because of this environment, I find...
Brand Essence: The Emotional Reason For Customers To Care

Brand Essence: The Emotional Reason For Customers To Care

Branding your business takes more than designing a logo and calling it good. It requires introspection and clarity about who you are and why anybody should care.  Brand essence describes your brand in a nutshell. It’s a one to three-word statement that expresses...