Brand Strategy Basics To Help You Attract Clients

Brand Strategy Basics To Help You Attract Clients

Creating a brand strategy is something most small business owners push to the side⸺”I’ll get to that later” or ‘Meh, I don’t need that.”⸺and opt for the default strategy instead: “I’ll just wing it.” Part of the...
Understand Customer Needs To Create Bullseye Offers

Understand Customer Needs To Create Bullseye Offers

If I were to ask you, “What do your customers need?” could you answer quickly and clearly? Identifying customer needs is crucial if you want to create offers they’ll gobble up–because if you’re not selling something your customers need,...
3 Clever Ways To Improve Brand Perception

3 Clever Ways To Improve Brand Perception

In his famous quote, Jeff Bezos gets to the heart of the definition of brand perception: “Your brand is what people say about you when you’re not in the room.”  Branding is the process of influencing the way people perceive you so they’ll...
How To Design An Effective Logo

How To Design An Effective Logo

What makes an effective logo? Whether you’re a new designer or planning to “DIY” your own logo design, it’s important to understand the aspects of the process that separate the amateurs from the pros. We can talk about what makes a...