When we think about the word “branding,” what usually comes to mind are the things that our customers can see — our logo, website, and our distinct colors and fonts. But these things are actually a more specific facet of branding known as brand...
Creating a brand guide is a super valuable exercise for any business — it’s a process that helps you really think through how you’re going to create consistency with your visuals and delves into the deeper, more philosophical aspects of your brand...
One of the easiest ways to accelerate the process of becoming recognized, remembered and trusted is to create consistency in your brand. When it comes to this, nothing is more important than your brand visuals because this is the information that’s processed the...
There are two types of freelancers: those who proudly call themselves freelancers and those who wouldn’t be caught dead using that term and prefer to call themselves entrepreneurs instead (but they’re often times still technically freelancers). Because I...
When it comes to social media, do you ever think to yourself, “Hello?! Is this thing on?” I have to confess: I have a love/hate relationship with it. As an ex-pat who lives thousands of miles from her family and tribe of friends, I depend on it to stay...
I’m a brand strategist and digital products entrepreneur helping online business owners scale, profit, and grow using big ideas and simple systems.
Click here to check out my business tools and trainings in collaboration with ConversionMinded.
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