15 Pieces of Advice for New and Aspiring Solopreneurs

15 Pieces of Advice for New and Aspiring Solopreneurs

As a solopreneur for over 15 years, I know exactly what it’s like to go from a steady paycheck to self-employment, and I’ve faced a lot of ups-and-downs along the way. The greatest lessons I’ve learned have come from experience–here’s my...
The Truth About The Psychology of Color & Branding

The Truth About The Psychology of Color & Branding

If you’re not familiar with the phrase color psychology, and you’re looking for information to help you choose the right colors for your brand, you’re probably going to run across information like this: When it’s presented in this manner (there...
The 5-Step System To Attract Clients Online

The 5-Step System To Attract Clients Online

It gets so old. One day we’re flying on top of the world: booked up with clients, rolling in the dough, and expecting it to only grow and grow and grooooow! … and the next day we wake up to the sound of crickets chirping. It’s called feast-or-famine...
5 Ways To Create A Brand That Gets Noticed

5 Ways To Create A Brand That Gets Noticed

Capturing the attention of your dream customers ain’t easy these days, you have lots of competition. So the question is, what can you do to break through all the noise and create a brand that gets noticed? #1 Create a visual identity that sets you apart When...
Fabulous Brand Fonts: 8 Pro Tips For The Non-Designer

Fabulous Brand Fonts: 8 Pro Tips For The Non-Designer

Choosing and using the right brand fonts is a detail that separates design amateurs from the pros. But when you’re new to design, it can be confusing when you don’t understand the basic principles–but that’s why you’re here so I’ma hook you up.  In this...