Essential Components of a Strong Brand Identity

Essential Components of a Strong Brand Identity

When we think about the word “branding,” what usually comes to mind are the things that our customers can see — our logo, website, and our distinct colors and fonts. But these things are actually a more specific facet of branding known as brand...
How To Create A Brand Guide + Template for Canva

How To Create A Brand Guide
+ Template for Canva

Creating a brand guide is a super valuable exercise for any business — it’s a process that helps you really think through how you’re going to create consistency with your visuals and delves into the deeper, more philosophical aspects of your brand...
The Four Stages of Freelancing (And How to Level Up)

The Four Stages of Freelancing
(And How to Level Up)

There are two types of freelancers: those who proudly call themselves freelancers and those who wouldn’t be caught dead using that term and prefer to call themselves entrepreneurs instead (but they’re often times still technically freelancers). Because I...
Can You Still Find Customers on Social Media in 2020?

Can You Still Find Customers on Social Media in 2020?

When it comes to social media, do you ever think to yourself, “Hello?! Is this thing on?” I have to confess: I have a love/hate relationship with it. As an ex-pat who lives thousands of miles from her family and tribe of friends, I depend on it to stay...